With so many brands out there, how do you make yours stand out in the market?
Consider these approaches to differentiate your brand from the competition:
Focus on Your Value
Put an emphasis on your brand’s value and how it can benefit your customers. Focusing on the value you bring to the table connects your brand's solution to your customer's problem. This allows you to stand out from competitors that aren't addressing customer needs.
Stand out by being creative in your messaging and deliver it in a fresh way that will attract and retain new customers.
Ask yourself questions like these to develop creative messaging:
- What makes your product unique?
- Why does your company exist?
- What motivates you to come to work every day?
- Why is your product better than its competition?
- Why is your corporate philosophy important?
And make the most of the various social media platforms and technologies that communicate with large audiences like Facebook, Instagram, Twitter, Snapchat, and LinkedIn. Marketing your brand via these platforms allows your business to reach many people quickly, speeding up brand recognition and reputation.
Be Diverse in Your Offerings
The days of single-offering brands are disappearing. In today’s world, forward-thinking brands extend beyond one-product/service offerings to suit the needs of every type of customer possible. Get ahead of the brands lagging behind and offer customizable products and services instead of a one-size-fits-all solution that doesn’t work for everyone. This will attract a wider variety of customers.
Connect With Current Events
Your brand will have more of an influence on audiences when it is commenting on current events and popular topics. Tie your brand to current events in an interesting way to get more attention and to stand out from your competition.
Reach Out to Influencers
Connect with market influencers that are able to take your brand even further through their channels of communication. This will put you on a radar that your competition may not have considered.
Appeal to a variety of audiences, be unique from the competition, and get more sales by differentiating how your brand represents itself through its messages, values, offerings, and communications platforms.
If you're wondering about your business' branding and positioning, you should also think about the 3 things that tell you it's time to rebrand or refresh!