Content marketing is a major focus for business-to-business marketers everywhere. Articles, blogs, reports, white papers, guides, briefs, e-books, infographics, and even video tutorials are created every day to explain the role of content marketing in an effective marketing strategy. In the process, content marketing has generated its own content marketing program, as can be seen on the Content Marketing Institute website. If nothing else, all this content about content marketing proves that content marketing works.
The thing about writing is that almost everyone can do it to one degree or another. And they’ve been doing it for most of their lives. So, it’s only natural that people expect professional writers to churn out great marketing content very quickly.
But, most people don’t realize that writing is just one of several steps along the path to great marketing content.
Like everything else, marketing has evolved over the last 10 years. In some ways, the marketing process has become a lot more complicated. Social media marketing, content marketing, inbound marketing, and outbound marketing have all become part of the marketing mix, which for many business-to-business marketers still includes the more traditional marketing channels.
Sometimes the inner workings of an agency can seem mysterious. So, we thought, why not change that with a series of blogs about how all the work here actually gets done. For this blog, we sat down with Brynn Deamer to ask her a few questions about her quality assurance responsibilities.
Most B2B companies know the importance of having a properly executed digital marketing strategy that includes email marketing. As we’ve discussed in a previous blog, sending marketing emails to current clients and leads is not a dying or dead marketing tactic. It is a very useful and effective way to communicate with target B2B audiences. In fact, email marketing statistics show that 93% of B2B marketers use email to distribute content.
Email marketing reigns as one of the supreme tools in marketing, even to this day, which we’ve mentioned before.
Let’s get right to the point.
Your personal social media profiles can be leveraged to achieve business goals.
When it comes to marketing, many people have opinions about the death or imminent death of an entire approach or tactic. But these opinions often miss the mark because they don’t consider evolution.
We love anything to do with tech. We love writing white papers. However, we don’t always love the idea of writing a white paper for everything to do with tech.
You’ve just been given some draft content to review. You start reading.
So far, it sounds great. But suddenly, you stop reading. Something terrible has happened. There’s a comma, and you’re not sure if it’s needed.