Branding or re-branding a company takes a lot of time and effort. When done properly, it’s a process and journey that shouldn’t have to be repeated unless there is a major change in business or market focus.

Strategy outlines what a marketing program will do, tactics deal with how the strategy will be implemented, but it’s the creative that captures a target audience’s attention. Earlier this month, we were pleased to get the news that the creative output we delivered for two of our clients in 2020 was recognized for excellence by the Summit International Awards organization.

One of the questions we get quite often is “What exactly does a creative director do?”

That’s understandable. To most clients, it’s obvious what agency writers do — they write. And designers? They design. But, unless you’re in the agency business, it’s not immediately obvious where a creative director fits into the services offered by an agency.

Most companies know that social media marketing is now mandatory to some degree — regardless of your industry or company size. 

Keeping people on your website nowadays can be tough. With peoples' attention spans shrinking from the amount of content out there, you'll have less than 15 seconds to capture their attention and cut through the noise to make them want to browse your site.

 Websites are the backbone of most marketing programs, often providing potential customers with the information they need to lead them to a sale.

In a previous blog we talked about the difference between a rebrand and a refresh. It’s also important to know when it may be time for either.

Back in 1977, Apple launched the Apple II with the slogan “Simplicity is the ultimate sophistication.” Since then, industrial designers have applied the concept to everything from toasters to smartphones.

Design is the most visible element of a branding process. It presents a company’s character, personality, and image. When you’re thinking about branding, you’ll want to ensure that your business is using the benefits of an effective design to create the right image.

I once suggested that it might be time for a client to give their brand “a bit of a refresh.”