Social Media Is Also a Design Project

Posted by Amy Chamberlain on April 12, 2019

Marketing Strategy, Design & Creative

Most companies know that social media marketing is now mandatory to some degree — regardless of your industry or company size. 

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3 Tactics to Keep People on Your Website

Posted by Alex Aragona on July 12, 2017

Insights, Design & Creative

Keeping people on your website nowadays can be tough. With peoples' attention spans shrinking from the amount of content out there, you'll have less than 15 seconds to capture their attention and cut through the noise to make them want to browse your site.

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5 Ways to Make Your Website an Effective Marketing Tool

Posted by Brynn Deamer on July 12, 2017

Insights, Design & Creative

 Websites are the backbone of most marketing programs, often providing potential customers with the information they need to lead them to a sale.

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3 Things That Tell You It’s Time to Rebrand (or at Least Refresh!)

Posted by Alex Aragona on May 31, 2017

Insights, Design & Creative

In a previous blog we talked about the difference between a rebrand and a refresh. It’s also important to know when it may be time for either.

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Subtle Design Makes Websites Stand Out

Posted by Joe Aragona on January 9, 2017

Insights, Design & Creative

Back in 1977, Apple launched the Apple II with the slogan “Simplicity is the ultimate sophistication.” Since then, industrial designers have applied the concept to everything from toasters to smartphones.

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Let's Talk Design and Branding

Posted by Alex Aragona on January 6, 2017

Insights, Design & Creative

Design is the most visible element of a branding process. It presents a company’s character, personality, and image. When you’re thinking about branding, you’ll want to ensure that your business is using the benefits of an effective design to create the right image.

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The Difference Between a Rebrand and a Refresh

Posted by Alex Aragona on September 2, 2016

Insights, Design & Creative

I once suggested that it might be time for a client to give their brand “a bit of a refresh.”

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The Power of Design

Posted by Alex Aragona on May 12, 2016

Insights, Design & Creative

Harnessing the power of design isn’t simply having an eye for colors that pop, shapes that are visually pleasing, and understanding what grabs someone’s attention. Harnessing the power of design is understanding that the process of creating visually stimulating concepts and producing them is part of creating a larger framework that ensures your key messages are delivered to your target audience.

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