Two Brand Pillars You Should Always Keep Fresh

Posted by Joe Aragona on February 1, 2021

Writing & Content, Marketing Strategy, Design & Creative, Branding

Branding or re-branding a company takes a lot of time and effort. When done properly, it’s a process and journey that shouldn’t have to be repeated unless there is a major change in business or market focus.

Read More

Aragona Agency Lands Three 2020 Summit Creative Awards

Posted by Joe Aragona on November 18, 2020

Inside The Agency, Design & Creative, Agency News

Strategy outlines what a marketing program will do, tactics deal with how the strategy will be implemented, but it’s the creative that captures a target audience’s attention. Earlier this month, we were pleased to get the news that the creative output we delivered for two of our clients in 2020 was recognized for excellence by the Summit International Awards organization.

Read More

The Role of a Creative Director in Your Marketing Process

Posted by Aragona Agency on May 18, 2020

Inside The Agency, Design & Creative

One of the questions we get quite often is “What exactly does a creative director do?”

That’s understandable. To most clients, it’s obvious what agency writers do — they write. And designers? They design. But, unless you’re in the agency business, it’s not immediately obvious where a creative director fits into the services offered by an agency.

Read More

Social Media Is Also a Design Project

Posted by Amy Chamberlain on April 12, 2019

Marketing Strategy, Design & Creative

Most companies know that social media marketing is now mandatory to some degree — regardless of your industry or company size. 

Read More

3 Tactics to Keep People on Your Website

Posted by Alex Aragona on July 12, 2017

Design & Creative

Keeping people on your website nowadays can be tough. With peoples' attention spans shrinking from the amount of content out there, you'll have less than 15 seconds to capture their attention and cut through the noise to make them want to browse your site.

Read More

5 Ways to Make Your Website an Effective Marketing Tool

Posted by Brynn Deamer on July 12, 2017

Design & Creative

 Websites are the backbone of most marketing programs, often providing potential customers with the information they need to lead them to a sale.

Read More

3 Things That Tell You It’s Time to Rebrand (or at Least Refresh!)

Posted by Alex Aragona on May 31, 2017

Design & Creative

In a previous blog we talked about the difference between a rebrand and a refresh. It’s also important to know when it may be time for either.

Read More

Subtle Design Makes Websites Stand Out

Posted by Joe Aragona on January 9, 2017

Design & Creative

Back in 1977, Apple launched the Apple II with the slogan “Simplicity is the ultimate sophistication.” Since then, industrial designers have applied the concept to everything from toasters to smartphones.

Read More

Let's Talk Design and Branding

Posted by Alex Aragona on January 6, 2017

Design & Creative

Design is the most visible element of a branding process. It presents a company’s character, personality, and image. When you’re thinking about branding, you’ll want to ensure that your business is using the benefits of an effective design to create the right image.

Read More

The Difference Between a Rebrand and a Refresh

Posted by Alex Aragona on September 2, 2016

Design & Creative

I once suggested that it might be time for a client to give their brand “a bit of a refresh.”

Read More