You're on Page One, But How Does Your Voice Compare?

Posted by Alex Aragona on March 25, 2021

Marketing Research & Analysis, Marketing Strategy, Digital Marketing, Data & Analytics

As far as SEO goes, there’s a wealth of business intelligence that can help you optimize your approach. We’ve discussed some of that in the past. Play your B2B marketing cards really well and you may just end up on page one of a Google search for your targeted keywords. However, that’s one battle, and not the end of the war.

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Marketing Personalization Generates More Quality Leads

Posted by Trevor Griffith on June 23, 2020

Marketing Strategy, Digital Marketing

Marketers are always asking themselves the age-old question: "How do I generate more leads?"

Unfortunately, that question doesn't have a simple answer. A quick Google search reveals plenty of opinions, tools and resources claiming to be the best and easiest way to do this. With so many resources, and everyone claiming "the" answer to all problems, it can be challenging to know where to begin. 

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Your SEO Strategy Should Be Readable by Machines and Humans

Posted by Trevor Griffith on February 14, 2020

Writing & Content, Marketing Strategy, Digital Marketing

Marketing in a digital world continues to be more complex. Marketers must integrate a number of digital platforms and tools into their strategies to successfully build awareness, develop meaningful connections, and create long-lasting returning customers.

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Marketing Automation Is Great, But It Requires Balance

Posted by Trevor Griffith on November 19, 2019

Marketing Strategy, Digital Marketing

What tasks take up the majority of a marketer’s typical work day?

For most, it’s the seemingly small and repetitive tasks that often feel daunting and time-consuming, like:

  • Answering emails
  • Navigating between multiple tools and software suites
  • Lead management
  • Social media
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If You’re Only Using One Kind of Email and Campaign, You’re Doing It Wrong

Posted by Callum Inglis on September 9, 2019

Marketing Strategy, Digital Marketing, Data & Analytics

Email marketing reigns as one of the supreme tools in marketing, even to this day, which we’ve mentioned before.

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Email Marketing Is Not Dead

Posted by Alex Aragona on July 16, 2019

Marketing Strategy, Digital Marketing

When it comes to marketing, many people have opinions about the death or imminent death of an entire approach or tactic. But these opinions often miss the mark because they don’t consider evolution.

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Marketing Automation: Is It Worth It?

Posted by Callum Inglis on June 14, 2019

Marketing Research & Analysis, Marketing Strategy, Digital Marketing

Marketing automation tactics are some of the most useful tools marketers have at their disposal. However, they always come up as a subject of debate in many offices. A “should we, shouldn’t we?” type of debate that usually involves someone mentioning budgets at least 31 times, someone citing potential changes in company processes and training, and everyone posing as the obligatory skeptic questioning whether marketing automation is really necessary or not.

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