The Role of a Creative Director in Your Marketing Process

Posted by Aragona Agency on May 18, 2020

Insider, Marketing Insights, Culture, Marketing Strategy, Design & Creative

One of the questions we get quite often is “What exactly does a creative director do?”

That’s understandable. To most clients, it’s obvious what agency writers do — they write. And designers? They design. But, unless you’re in the agency business, it’s not immediately obvious where a creative director fits into the services offered by an agency.

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