Marketing Data and Tools Are Important, But Content Is Still King

Posted by Joe Aragona on January 13, 2020

Insights, Writing & Content, Marketing Strategy

Like everything else, marketing has evolved over the last 10 years. In some ways, the marketing process has become a lot more complicated. Social media marketing, content marketing, inbound marketing, and outbound marketing have all become part of the marketing mix, which for many business-to-business marketers still includes the more traditional marketing channels.

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How It Happens: A Q&A With QA

Posted by Aragona Agency on December 2, 2019

Insights, Culture, Writing & Content, Quality Assurance

Sometimes the inner workings of an agency can seem mysterious. So, we thought, why not change that with a series of blogs about how all the work here actually gets done. For this blog, we sat down with Brynn Deamer to ask her a few questions about her quality assurance responsibilities.

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Brands Must Have Personalities Online

Posted by Alex Aragona on August 19, 2019

Insights, Marketing Strategy

A few weeks ago, we posted a blog that was ultimately about people making their business social media presence and profiles a little too personal and how that won’t yield your business the long-term results you really want.

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A Five-Step Refresher on SEO Basics

Posted by Callum Inglis on February 11, 2019

Insights, Marketing Research & Analysis

Search engine optimization (SEO) is one of those areas of marketing that still scares quite a few people. 

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3 Types of Lead Captures and How to Act on Them

Posted by Amy Chamberlain on January 25, 2019

Insights, Marketing Strategy

Your social media and digital marketing strategies provide a great way to get potential leads to your website. Once they get there, the website should be structured to capture leads and move them into the marketing-to-sales funnel. As you do this, there are a few key visitor behaviors that will help you categorize leads as accurately as possible. 

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4 Insights Competitive Marketing Intelligence Provides That Your Strategy Can’t Go Without

Posted by Alex Aragona on January 15, 2019

Insights, Marketing Research & Analysis, Marketing Strategy

When we get into conversations about competitive marketing intelligence with our clients, they’ll often say something like, “Nope. No. We don’t need that. We just did that six months ago. We tore through all of the information on our competitor’s solution. Right down to the specifics of the hardware and software and how they’re listed. We know exactly what’s on the market now, and we have a pretty good guess about what competitors are going to bring to the market in the near future.” 

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Notes From the Road to Marketing Nirvana - Part 10

Posted by Joe Aragona on January 11, 2019

Insights, Notes From the Road to Marketing Nirvana

It’s Not a Lead If You Don’t Do Something With It

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Notes From the Road to Marketing Nirvana - Part 9

Posted by Joe Aragona on November 26, 2018

Insights, Notes From the Road to Marketing Nirvana

Not Everyone’s a Writer 

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Beyond the Comma: The Secret to Better Content Reviews

Posted by Kathy Pendergast on November 21, 2018

Insights, Writing & Content

You’ve just been given some draft content to review. You start reading.

So far, it sounds great. But suddenly, you stop reading. Something terrible has happened. There’s a comma, and you’re not sure if it’s needed. 

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4 Considerations When Aligning Marketing and Sales for Success

Posted by Amy Chamberlain on November 5, 2018

Insights, Marketing Strategy

Today’s marketers have a variety of tools to position and promote a company, product, or service. But if marketing and sales efforts are not aligned, market success cannot be achieved. 

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