A Five-Step Refresher on SEO Basics

Posted by Callum Inglis on February 11, 2019

Insights, Marketing Research & Analysis

Search engine optimization (SEO) is one of those areas of marketing that still scares quite a few people. 

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4 Insights Competitive Marketing Intelligence Provides That Your Strategy Can’t Go Without

Posted by Alex Aragona on January 15, 2019

Insights, Marketing Research & Analysis, Marketing Strategy

When we get into conversations about competitive marketing intelligence with our clients, they’ll often say something like, “Nope. No. We don’t need that. We just did that six months ago. We tore through all of the information on our competitor’s solution. Right down to the specifics of the hardware and software and how they’re listed. We know exactly what’s on the market now, and we have a pretty good guess about what competitors are going to bring to the market in the near future.” 

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Marketing Analytics Is About Action — Not Just Reporting

Posted by Callum Inglis on September 3, 2018

Insights, Marketing Research & Analysis

If I were to ask you what analytics is, you’d likely have a different answer from others reading this article.

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Positioning for Leadership

Posted by Alex Aragona on May 21, 2018

Insights, Marketing Research & Analysis

Leadership positioning is one of those marketing subjects that generates a lot of attention. A quick internet search will reveal more instructional “how to” content than anyone can possibly read. Unfortunately, some of the content is contradictory. Some of it focuses way too much on tactics and ignores the strategic considerations. And, all of it can cause marketers to lose sight of the forest while focusing on the trees. 

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Understanding Your Competition Is Crucial for Marketing Success

Posted by Jess Pomeroy on April 18, 2017

Insights, Marketing Research & Analysis

Marketing is all about standing out, creating a unique identity for your brand, and communicating the value your brand offers to potential customers. However, all of these things are extremely hard to achieve if you don't know what you're up against.

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Understand Social Media Analytics

Posted by Amy Chamberlain on September 15, 2016

Insights, Marketing Research & Analysis

Your social media marketing can be more effective if you take the time to understand your target market. With a little time spent on market research and analysis, you can focus your posts to be more in tune with the changing needs of your target audience.

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Make Research and Analysis the First Step in Your Marketing Process

Posted by Jess Pomeroy on September 12, 2016

Insights, Marketing Research & Analysis

We get it, research can be boring, but marketing research and analysis is the foundation of an effective marketing program, and you do it every day!

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Keep Your Friends Close, But Your Competition Closer

Posted by Alex Aragona on March 29, 2016

Insights, Marketing Research & Analysis

“Keep your friends close, but your enemies closer.”

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The Tired Old S.W.O.T. Analysis

Posted by Alex Aragona on February 18, 2016

Insights, Marketing Research & Analysis

If I had to do a finger count of how many times I had to create a S.W.O.T. analysis in business school, I may very well need to borrow the hands of every single person reading this article.

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