Marketing Automation Is Great, But It Requires Balance

Posted by Trevor Griffith on November 19, 2019

Marketing Research & Analysis, Marketing Strategy

What tasks take up the majority of a marketer’s typical work day?

For most, it’s the seemingly small and repetitive tasks that often feel daunting and time-consuming, like:

  • Answering emails
  • Navigating between multiple tools and software suites
  • Lead management
  • Social media
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Marketing Automation: Is It Worth It?

Posted by Callum Inglis on June 14, 2019

Marketing Research & Analysis

Marketing automation tactics are some of the most useful tools marketers have at their disposal. However, they always come up as a subject of debate in many offices. A “should we, shouldn’t we?” type of debate that usually involves someone mentioning budgets at least 31 times, someone citing potential changes in company processes and training, and everyone posing as the obligatory skeptic questioning whether marketing automation is really necessary or not.

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How Does Your Voice Compare?

Posted by Callum Inglis on April 26, 2019

Marketing Research & Analysis, Marketing Strategy

Today, there’s no shortage of data being collected, cleaned, and analyzed. The question isn’t what data we can get, it’s a question of what data we care about. At the end of the day, the data you should be collecting and interpreting is determined by your business and marketing goals. 

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A Five-Step Refresher on SEO Basics

Posted by Callum Inglis on February 11, 2019

Insights, Marketing Research & Analysis

Search engine optimization (SEO) is one of those areas of marketing that still scares quite a few people. 

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4 Insights Competitive Marketing Intelligence Provides That Your Strategy Can’t Go Without

Posted by Alex Aragona on January 15, 2019

Insights, Marketing Research & Analysis, Marketing Strategy

When we get into conversations about competitive marketing intelligence with our clients, they’ll often say something like, “Nope. No. We don’t need that. We just did that six months ago. We tore through all of the information on our competitor’s solution. Right down to the specifics of the hardware and software and how they’re listed. We know exactly what’s on the market now, and we have a pretty good guess about what competitors are going to bring to the market in the near future.” 

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Marketing Analytics Is About Action — Not Just Reporting

Posted by Callum Inglis on September 3, 2018

Insights, Marketing Research & Analysis

If I were to ask you what analytics is, you’d likely have a different answer from others reading this article.

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Positioning for Leadership

Posted by Alex Aragona on May 21, 2018

Insights, Marketing Research & Analysis

Leadership positioning is one of those marketing subjects that generates a lot of attention. A quick internet search will reveal more instructional “how to” content than anyone can possibly read. Unfortunately, some of the content is contradictory. Some of it focuses way too much on tactics and ignores the strategic considerations. And, all of it can cause marketers to lose sight of the forest while focusing on the trees. 

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Understanding Your Competition Is Crucial for Marketing Success

Posted by Jess Pomeroy on April 18, 2017

Insights, Marketing Research & Analysis

Marketing is all about standing out, creating a unique identity for your brand, and communicating the value your brand offers to potential customers. However, all of these things are extremely hard to achieve if you don't know what you're up against.

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Understand Social Media Analytics

Posted by Amy Chamberlain on September 15, 2016

Insights, Marketing Research & Analysis

Your social media marketing can be more effective if you take the time to understand your target market. With a little time spent on market research and analysis, you can focus your posts to be more in tune with the changing needs of your target audience.

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Make Research and Analysis the First Step in Your Marketing Process

Posted by Jess Pomeroy on September 12, 2016

Insights, Marketing Research & Analysis

We get it, research can be boring, but marketing research and analysis is the foundation of an effective marketing program, and you do it every day!

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