Marketing Analytics Is About Action — Not Just Reporting

In Insights, Marketing Research & Analysis by Callum Inglis September 03, 2018

If I were to ask you what analytics is, you’d likely have a different answer from others reading this article.

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Positioning for Leadership

In Insights, Marketing Research & Analysis by Alex Aragona May 21, 2018

Leadership positioning is one of those marketing subjects that generates a lot of attention. A quick internet search will reveal more instructional “how to” content than anyone can possibly read....

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Understanding Your Competition Is Crucial for Marketing Success

In Insights, Marketing Research & Analysis by Jess Pomeroy April 18, 2017

Marketing is all about standing out, creating a unique identity for your brand, and communicating the value your brand offers to potential customers. However, all of these things are extremely...

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Understand Social Media Analytics

In Insights, Marketing Research & Analysis by Amy Chamberlain September 15, 2016

Your social media marketing can be more effective if you take the time to understand your target market. With a little time spent on market research and analysis, you can focus your posts to be...

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Make Research and Analysis the First Step in Your Marketing Process

In Insights, Marketing Research & Analysis by Jess Pomeroy September 12, 2016

We get it, research can be boring, but marketing research and analysis is the foundation of an effective marketing program, and you do it every day!

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Keep Your Friends Close, But Your Competition Closer

In Insights, Marketing Research & Analysis by Alex Aragona March 29, 2016

“Keep your friends close, but your enemies closer.”

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The Tired Old S.W.O.T. Analysis

In Insights, Marketing Research & Analysis by Alex Aragona February 18, 2016

If I had to do a finger count of how many times I had to create a S.W.O.T. analysis in business school, I may very well need to borrow the hands of every single person reading this article.

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