Today’s marketers have a variety of tools to position and promote a company, product, or service. But if marketing and sales efforts are not aligned, market success cannot be achieved.
1. The Core Benefit of Digital Marketing
Think about this:
More than half of the world is online, 53% is mobile, and the digital economy is valued at more than $3 trillion1 — these figures are...
Perception is reality — there’s no escaping it.
Advertising, on its own, is not marketing — it’s just advertising.
Ads need to catch the attention of the audience and draw them in. Otherwise, they get overlooked and they aren’t really doing what they’re supposed to, are they?
Many businesses aren’t tracking digital marketing data because the reporting and analytics process takes time. And time is money. But whether you’re throwing a boulder into the marketing lake or a...
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