If You’re Only Using One Kind of Email and Campaign, You’re Doing It Wrong

Posted by Callum Inglis on September 9, 2019

Writing & Content, Marketing Strategy

Email marketing reigns as one of the supreme tools in marketing, even to this day, which we’ve mentioned before.

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Brands Must Have Personalities Online

Posted by Alex Aragona on August 19, 2019

Insights, Marketing Strategy

A few weeks ago, we posted a blog that was ultimately about people making their business social media presence and profiles a little too personal and how that won’t yield your business the long-term results you really want.

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Selfies Don’t Drive Results

Posted by Amy Chamberlain on August 2, 2019

Writing & Content, Marketing Strategy

Let’s get right to the point.

Your personal social media profiles can be leveraged to achieve business goals.

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Email Marketing Is Not Dead

Posted by Alex Aragona on July 16, 2019

Writing & Content, Marketing Strategy

When it comes to marketing, many people have opinions about the death or imminent death of an entire approach or tactic. But these opinions often miss the mark because they don’t consider evolution.

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How Does Your Voice Compare?

Posted by Callum Inglis on April 26, 2019

Marketing Research & Analysis, Marketing Strategy

Today, there’s no shortage of data being collected, cleaned, and analyzed. The question isn’t what data we can get, it’s a question of what data we care about. At the end of the day, the data you should be collecting and interpreting is determined by your business and marketing goals. 

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Social Media Is Also a Design Project

Posted by Amy Chamberlain on April 12, 2019

Marketing Strategy, Design & Creative

Most companies know that social media marketing is now mandatory to some degree — regardless of your industry or company size. 

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3 Types of Lead Captures and How to Act on Them

Posted by Amy Chamberlain on January 25, 2019

Insights, Marketing Strategy

Your social media and digital marketing strategies provide a great way to get potential leads to your website. Once they get there, the website should be structured to capture leads and move them into the marketing-to-sales funnel. As you do this, there are a few key visitor behaviors that will help you categorize leads as accurately as possible. 

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4 Insights Competitive Marketing Intelligence Provides That Your Strategy Can’t Go Without

Posted by Alex Aragona on January 15, 2019

Insights, Marketing Research & Analysis, Marketing Strategy

When we get into conversations about competitive marketing intelligence with our clients, they’ll often say something like, “Nope. No. We don’t need that. We just did that six months ago. We tore through all of the information on our competitor’s solution. Right down to the specifics of the hardware and software and how they’re listed. We know exactly what’s on the market now, and we have a pretty good guess about what competitors are going to bring to the market in the near future.” 

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4 Considerations When Aligning Marketing and Sales for Success

Posted by Amy Chamberlain on November 5, 2018

Insights, Marketing Strategy

Today’s marketers have a variety of tools to position and promote a company, product, or service. But if marketing and sales efforts are not aligned, market success cannot be achieved. 

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3 Must-Understand Concepts for Success With Your Company’s Digital Marketing

Posted by Callum Inglis on October 12, 2018

Insights, Marketing Strategy

1. The Core Benefit of Digital Marketing

Think about this: 

More than half of the world is online, 53% is mobile, and the digital economy is valued at more than $3 trillion1 — these figures are growing daily. 

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