Like everything else, marketing has evolved over the last 10 years. In some ways, the marketing process has become a lot more complicated. Social media marketing, content marketing, inbound marketing, and outbound marketing have all become part of the marketing mix, which for many business-to-business marketers still includes the more traditional marketing channels.
What tasks take up the majority of a marketer’s typical work day?
For most, it’s the seemingly small and repetitive tasks that often feel daunting and time-consuming, like:
- Answering emails
- Navigating between multiple tools and software suites
- Lead management
- Social media
Most B2B companies know the importance of having a properly executed digital marketing strategy that includes email marketing. As we’ve discussed in a previous blog, sending marketing emails to current clients and leads is not a dying or dead marketing tactic. It is a very useful and effective way to communicate with target B2B audiences. In fact, email marketing statistics show that 93% of B2B marketers use email to distribute content.
Email marketing reigns as one of the supreme tools in marketing, even to this day, which we’ve mentioned before.
A few weeks ago, we posted a blog that was ultimately about people making their business social media presence and profiles a little too personal and how that won’t yield your business the long-term results you really want.
Let’s get right to the point.
Your personal social media profiles can be leveraged to achieve business goals.
When it comes to marketing, many people have opinions about the death or imminent death of an entire approach or tactic. But these opinions often miss the mark because they don’t consider evolution.
Today, there’s no shortage of data being collected, cleaned, and analyzed. The question isn’t what data we can get, it’s a question of what data we care about. At the end of the day, the data you should be collecting and interpreting is determined by your business and marketing goals.
Most companies know that social media marketing is now mandatory to some degree — regardless of your industry or company size.
Your social media and digital marketing strategies provide a great way to get potential leads to your website. Once they get there, the website should be structured to capture leads and move them into the marketing-to-sales funnel. As you do this, there are a few key visitor behaviors that will help you categorize leads as accurately as possible.