How You Communicate Every Day Is Branding

Posted by Alex Aragona on August 31, 2020

Marketing Insights, Marketing Strategy, Branding

The COVID-19 pandemic has forced us all to adjust the way we conduct business. In the new normal, there will be even more emails sent, online meetings had, virtual events attended, and digital opportunities leveraged to connect and network with leads. As you adjust your business processes, it is more important than ever to remember that how you communicate and everything you communicate contributes to the overall perception of your company’s brand.

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Notes From the Road to Marketing Nirvana - Part 11

Posted by Joe Aragona on July 8, 2020

Marketing Insights, Notes From the Road to Marketing Nirvana, Marketing Strategy, Social Media

There’s More to Social Media Marketing Than Social Media

True story.

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Marketing Personalization Generates More Quality Leads

Posted by Trevor Griffith on June 23, 2020

Marketing Insights, Marketing Strategy, Lead Generation, Marketing Personalization

Marketers are always asking themselves the age-old question: "How do I generate more leads?"

Unfortunately, that question doesn't have a simple answer. A quick Google search reveals plenty of opinions, tools and resources claiming to be the best and easiest way to do this. With so many resources, and everyone claiming "the" answer to all problems, it can be challenging to know where to begin. 

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Your Content Marketing Needs a Message House

Posted by Joe Aragona on June 9, 2020

Marketing Insights, Content Marketing, Marketing Strategy

Content marketing is a major focus for business-to-business marketers everywhere. Articles, blogs, reports, white papers, guides, briefs, e-books, infographics, and even video tutorials are created every day to explain the role of content marketing in an effective marketing strategy. In the process, content marketing has generated its own content marketing program, as can be seen on the Content Marketing Institute website. If nothing else, all this content about content marketing proves that content marketing works.

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The Role of a Creative Director in Your Marketing Process

Posted by Aragona Agency on May 18, 2020

Insider, Marketing Insights, Culture, Marketing Strategy, Design & Creative

One of the questions we get quite often is “What exactly does a creative director do?”

That’s understandable. To most clients, it’s obvious what agency writers do — they write. And designers? They design. But, unless you’re in the agency business, it’s not immediately obvious where a creative director fits into the services offered by an agency.

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Instagram Can Be a B2B Marketing Tool

Posted by Amy Chamberlain on March 31, 2020

Marketing Insights, Marketing Strategy, Social Media

Many B2B marketers stick to tried and true social marketing platforms. Typically, marketing efforts are focused on leveraging LinkedIn and Twitter to reach business audiences, with Facebook a minor consideration, and Instagram not even on the list. Most B2B marketers see Instagram as a personal photo album, or at best, a B2C tool.

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Don't Accidentally Forget About Your Customer

Posted by Alex Aragona on March 10, 2020

Marketing Insights, Marketing Strategy

The title of this blog might be a bit off-putting to some!

Many will immediately think “We don’t forget about our customers! They are continual purchasers of X every month!” or perhaps “They have a long-term contract with us. We speak to them frequently and work with them all of the time.”

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Your SEO Strategy Should Be Readable by Machines and Humans

Posted by Trevor Griffith on February 14, 2020

Marketing Insights, Marketing Strategy

Marketing in a digital world continues to be more complex. Marketers must integrate a number of digital platforms and tools into their strategies to successfully build awareness, develop meaningful connections, and create long-lasting returning customers.

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Marketing Data and Tools Are Important, But Content Is Still King

Posted by Joe Aragona on January 13, 2020

Marketing Insights, Content Marketing, Marketing Strategy

Like everything else, marketing has evolved over the last 10 years. In some ways, the marketing process has become a lot more complicated. Social media marketing, content marketing, inbound marketing, and outbound marketing have all become part of the marketing mix, which for many business-to-business marketers still includes the more traditional marketing channels.

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Marketing Automation Is Great, But It Requires Balance

Posted by Trevor Griffith on November 19, 2019

Marketing Research & Analysis, Marketing Strategy

What tasks take up the majority of a marketer’s typical work day?

For most, it’s the seemingly small and repetitive tasks that often feel daunting and time-consuming, like:

  • Answering emails
  • Navigating between multiple tools and software suites
  • Lead management
  • Social media
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