Social Media Is Also a Design Project

Posted by Amy Chamberlain on April 12, 2019

Marketing Strategy, Design & Creative

Most companies know that social media marketing is now mandatory to some degree — regardless of your industry or company size. 

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3 Types of Lead Captures and How to Act on Them

Posted by Amy Chamberlain on January 25, 2019

Insights, Marketing Strategy

Your social media and digital marketing strategies provide a great way to get potential leads to your website. Once they get there, the website should be structured to capture leads and move them into the marketing-to-sales funnel. As you do this, there are a few key visitor behaviors that will help you categorize leads as accurately as possible. 

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4 Insights Competitive Marketing Intelligence Provides That Your Strategy Can’t Go Without

Posted by Alex Aragona on January 15, 2019

Insights, Marketing Research & Analysis, Marketing Strategy

When we get into conversations about competitive marketing intelligence with our clients, they’ll often say something like, “Nope. No. We don’t need that. We just did that six months ago. We tore through all of the information on our competitor’s solution. Right down to the specifics of the hardware and software and how they’re listed. We know exactly what’s on the market now, and we have a pretty good guess about what competitors are going to bring to the market in the near future.” 

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4 Considerations When Aligning Marketing and Sales for Success

Posted by Amy Chamberlain on November 5, 2018

Insights, Marketing Strategy

Today’s marketers have a variety of tools to position and promote a company, product, or service. But if marketing and sales efforts are not aligned, market success cannot be achieved. 

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3 Must-Understand Concepts for Success With Your Company’s Digital Marketing

Posted by Callum Inglis on October 12, 2018

Insights, Marketing Strategy

1. The Core Benefit of Digital Marketing

Think about this: 

More than half of the world is online, 53% is mobile, and the digital economy is valued at more than $3 trillion1 — these figures are growing daily. 

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Metrics Are Not KPIs

Posted by Callum Inglis on May 2, 2018

Insights, Marketing Strategy

“What KPIs should we be looking at?” is a question I’ve discussed with clients and colleagues. 

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How to Make Your Brand Stand Out

Posted by Amy Chamberlain on December 4, 2017

Insights, Marketing Strategy

With so many brands out there, how do you make yours stand out in the market?

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The Power of Public Relations

Posted by Alex Aragona on November 13, 2017

Insights, Marketing Strategy

There are a lot of misconceptions about what public relations is. Let’s start with what it isn’t.

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3 Mindsets to Avoid When Building Brand Perception

Posted by Alex Aragona on November 6, 2017

Insights, Marketing Strategy

Perception is reality — there’s no escaping it.

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Why Advertising Is Not the Same Thing as Marketing

Posted by Alex Aragona on October 16, 2017

Insights, Marketing Strategy

Advertising, on its own, is not marketing — it’s just advertising.

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