Many B2B marketers stick to tried and true social marketing platforms. Typically, marketing efforts are focused on leveraging LinkedIn and Twitter to reach business audiences, with Facebook a minor consideration, and Instagram not even on the list. Most B2B marketers see Instagram as a personal photo album, or at best, a B2C tool.
The title of this blog might be a bit off-putting to some!
Many will immediately think “We don’t forget about our customers! They are continual purchasers of X every month!” or perhaps “They have a long-term contract with us. We speak to them frequently and work with them all of the time.”
Marketing in a digital world continues to be more complex. Marketers must integrate a number of digital platforms and tools into their strategies to successfully build awareness, develop meaningful connections, and create long-lasting returning customers.
Like everything else, marketing has evolved over the last 10 years. In some ways, the marketing process has become a lot more complicated. Social media marketing, content marketing, inbound marketing, and outbound marketing have all become part of the marketing mix, which for many business-to-business marketers still includes the more traditional marketing channels.
What tasks take up the majority of a marketer’s typical work day?
For most, it’s the seemingly small and repetitive tasks that often feel daunting and time-consuming, like:
- Answering emails
- Navigating between multiple tools and software suites
- Lead management
- Social media
Most B2B companies know the importance of having a properly executed digital marketing strategy that includes email marketing. As we’ve discussed in a previous blog, sending marketing emails to current clients and leads is not a dying or dead marketing tactic. It is a very useful and effective way to communicate with target B2B audiences. In fact, email marketing statistics show that 93% of B2B marketers use email to distribute content.
Email marketing reigns as one of the supreme tools in marketing, even to this day, which we’ve mentioned before.
A few weeks ago, we posted a blog that was ultimately about people making their business social media presence and profiles a little too personal and how that won’t yield your business the long-term results you really want.
Let’s get right to the point.
Your personal social media profiles can be leveraged to achieve business goals.