4 Considerations When Aligning Marketing and Sales for Success

In Marketing Strategy, Insights by Amy Chamberlain November 05, 2018

Today’s marketers have a variety of tools to position and promote a company, product, or service. But if marketing and sales efforts are not aligned, market success cannot be achieved. 

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3 Must-Understand Concepts for Success With Your Company’s Digital Marketing

In Insights, Marketing Strategy by Callum Inglis October 12, 2018

1. The Core Benefit of Digital Marketing

Think about this: 

More than half of the world is online, 53% is mobile, and the digital economy is valued at more than $3 trillion1 — these figures are...

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Metrics Are Not KPIs

In Insights, Marketing Strategy by Callum Inglis May 02, 2018

“What KPIs should we be looking at?” is a question I’ve discussed with clients and colleagues. 

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How to Make Your Brand Stand Out

In Insights, Marketing Strategy by Amy Chamberlain December 04, 2017

With so many brands out there, how do you make yours stand out in the market?

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The Power of Public Relations

In Insights, Marketing Strategy by Alex Aragona November 13, 2017

There are a lot of misconceptions about what public relations is. Let’s start with what it isn’t.

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3 Mindsets to Avoid When Building Brand Perception

In Insights, Marketing Strategy by Alex Aragona November 06, 2017

Perception is reality — there’s no escaping it.

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Why Advertising Is Not the Same Thing as Marketing

In Insights, Marketing Strategy by Alex Aragona October 16, 2017

Advertising, on its own, is not marketing — it’s just advertising.

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The One Rule of Advertising: It Isn't an Ad If It Doesn't Get Your Attention

In Insights, Marketing Strategy by Joe Aragona October 02, 2017

Ads need to catch the attention of the audience and draw them in. Otherwise, they get overlooked and they aren’t really doing what they’re supposed to, are they?

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3 Reasons You Should Be Collecting and Analyzing Basic Digital Analytics

In Insights, Marketing Strategy by Amy Chamberlain September 18, 2017

Many businesses aren’t tracking digital marketing data because the reporting and analytics process takes time. And time is money. But whether you’re throwing a boulder into the marketing lake or a...

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The Brand Pillars You Should Always Keep Current

In Insights, Marketing Strategy by Joe Aragona September 04, 2017

If your messaging and positioning or visuals aren't current and are in need of an update, your overall brand suffers.

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