Your social media and digital marketing strategies provide a great way to get potential leads to your website. Once they get there, the website should be structured to capture leads and move them...
When we get into conversations about competitive marketing intelligence with our clients, they’ll often say something like, “Nope. No. We don’t need that. We just did that six months ago. We tore...
Today’s marketers have a variety of tools to position and promote a company, product, or service. But if marketing and sales efforts are not aligned, market success cannot be achieved.
1. The Core Benefit of Digital Marketing
Think about this:
More than half of the world is online, 53% is mobile, and the digital economy is valued at more than $3 trillion1 — these figures are...
Perception is reality — there’s no escaping it.
Advertising, on its own, is not marketing — it’s just advertising.
Ads need to catch the attention of the audience and draw them in. Otherwise, they get overlooked and they aren’t really doing what they’re supposed to, are they?
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