Don't Accidentally Forget About Your Customer

Posted by Alex Aragona on March 10, 2020

Marketing Strategy

The title of this blog might be a bit off-putting to some!

Many will immediately think “We don’t forget about our customers! They are continual purchasers of X every month!” or perhaps “They have a long-term contract with us. We speak to them frequently and work with them all of the time.”

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Your SEO Strategy Should Be Readable by Machines and Humans

Posted by Trevor Griffith on February 14, 2020

Writing & Content, Marketing Strategy, Digital Marketing

Marketing in a digital world continues to be more complex. Marketers must integrate a number of digital platforms and tools into their strategies to successfully build awareness, develop meaningful connections, and create long-lasting returning customers.

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Why Great Marketing Content Takes so Much More Than Great Writing

Posted by Kathy Pendergast on February 4, 2020

Writing & Content, Marketing Strategy

The thing about writing is that almost everyone can do it to one degree or another. And they’ve been doing it for most of their lives. So, it’s only natural that people expect professional writers to churn out great marketing content very quickly.

But, most people don’t realize that writing is just one of several steps along the path to great marketing content.

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Marketing Data and Tools Are Important, But Content Is Still King

Posted by Joe Aragona on January 13, 2020

Writing & Content, Marketing Strategy, Data & Analytics

Like everything else, marketing has evolved over the last 10 years. In some ways, the marketing process has become a lot more complicated. Social media marketing, content marketing, inbound marketing, and outbound marketing have all become part of the marketing mix, which for many business-to-business marketers still includes the more traditional marketing channels.

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Marketing Automation Is Great, But It Requires Balance

Posted by Trevor Griffith on November 19, 2019

Marketing Strategy, Digital Marketing

What tasks take up the majority of a marketer’s typical work day?

For most, it’s the seemingly small and repetitive tasks that often feel daunting and time-consuming, like:

  • Answering emails
  • Navigating between multiple tools and software suites
  • Lead management
  • Social media
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Selfies Don’t Drive Results

Posted by Amy Chamberlain on November 6, 2019

Marketing Strategy, Social Media, Branding

Let’s get right to the point.

Your personal social media profiles can be leveraged to achieve business goals.

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E-Newsletters Aren't Essays

Posted by Amy Chamberlain on November 5, 2019

Writing & Content, Marketing Strategy

Most B2B companies know the importance of having a properly executed digital marketing strategy that includes email marketing. As we’ve discussed in a previous blog, sending marketing emails to current clients and leads is not a dying or dead marketing tactic. It is a very useful and effective way to communicate with target B2B audiences. In fact, email marketing statistics show that 93% of B2B marketers use email to distribute content[1].

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If You’re Only Using One Kind of Email and Campaign, You’re Doing It Wrong

Posted by Callum Inglis on September 9, 2019

Marketing Strategy, Digital Marketing, Data & Analytics

Email marketing reigns as one of the supreme tools in marketing, even to this day, which we’ve mentioned before.

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Brands Must Have Personalities Online

Posted by Alex Aragona on August 19, 2019

Marketing Strategy, Branding

A few weeks ago, we posted a blog that was ultimately about people making their business social media presence and profiles a little too personal and how that won’t yield your business the long-term results you really want.

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Email Marketing Is Not Dead

Posted by Alex Aragona on July 16, 2019

Marketing Strategy, Digital Marketing

When it comes to marketing, many people have opinions about the death or imminent death of an entire approach or tactic. But these opinions often miss the mark because they don’t consider evolution.

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