Notes From the Road to Marketing Nirvana - Part 11

Posted by Joe Aragona on July 8, 2020

Notes From the Road to Marketing Nirvana, Marketing Strategy, Social Media

There’s More to Social Media Marketing Than Social Media

True story.

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Instagram Can Be a B2B Marketing Tool

Posted by Amy Chamberlain on March 31, 2020

Marketing Strategy, Social Media

Many B2B marketers stick to tried and true social marketing platforms. Typically, marketing efforts are focused on leveraging LinkedIn and Twitter to reach business audiences, with Facebook a minor consideration, and Instagram not even on the list. Most B2B marketers see Instagram as a personal photo album, or at best, a B2C tool.

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Selfies Don’t Drive Results

Posted by Amy Chamberlain on November 6, 2019

Marketing Strategy, Social Media, Branding

Let’s get right to the point.

Your personal social media profiles can be leveraged to achieve business goals.

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