There’s More to Social Media Marketing Than Social Media

True story.

Many B2B marketers stick to tried and true social marketing platforms. Typically, marketing efforts are focused on leveraging LinkedIn and Twitter to reach business audiences, with Facebook a minor consideration, and Instagram not even on the list. Most B2B marketers see Instagram as a personal photo album, or at best, a B2C tool.

Let’s get right to the point.

Your personal social media profiles can be leveraged to achieve business goals.