Most B2B companies know the importance of having a properly executed digital marketing strategy that includes email marketing. As we’ve discussed in a previous blog, sending marketing emails to current clients and leads is not a dying or dead marketing tactic. It is a very useful and effective way to communicate with target B2B audiences. In fact, email marketing statistics show that 93% of B2B marketers use email to distribute content[i].

Email marketing reigns as one of the supreme tools in marketing, even to this day, which we’ve mentioned before.

Let’s get right to the point.

Your personal social media profiles can be leveraged to achieve business goals.

When it comes to marketing, many people have opinions about the death or imminent death of an entire approach or tactic. But these opinions often miss the mark because they don’t consider evolution.

We love anything to do with tech. We love writing white papers. However, we don’t always love the idea of writing a white paper for everything to do with tech. 

You’ve just been given some draft content to review. You start reading.

So far, it sounds great. But suddenly, you stop reading. Something terrible has happened. There’s a comma, and you’re not sure if it’s needed. 

I was at the wrap-up meeting for a white paper we had just finished for a client.

Content marketing works. 

That’s probably why 91 percent of B2B marketers integrate it into their programs.¹ 

A wise man once said that words, like angels, have invisible powers over us. In the digital age, that’s truer than ever before.

We’ve all seen it first hand or have been there ourselves.

“What does your company do?” asks the friendly conversation maker.

“Well that’s an interesting question,” responds the businessperson.