Beyond the Comma: The Secret to Better Content Reviews

In Writing & Content, Insights by Kathy Pendergast November 21, 2018

You’ve just been given some draft content to review. You start reading.

So far, it sounds great. But suddenly, you stop reading. Something terrible has happened. There’s a comma, and you’re not...

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Turning One Piece of Content Into Six

In Insights, Writing & Content by Alex Aragona September 27, 2018

I was at the wrap-up meeting for a white paper we had just finished for a client.

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Fashion Content for the Buyer’s Journey

In Insights, Writing & Content by Alex Aragona September 14, 2018

Content marketing works. 

That’s probably why 91 percent of B2B marketers integrate it into their programs.1 

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The Power of Writing

In Insights, Writing & Content by Joe Aragona December 11, 2017

A wise man once said that words, like angels, have invisible powers over us. In the digital age, that’s truer than ever before.

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Messaging and Positioning for Success

In Insights, Writing & Content by Joe Aragona October 23, 2017

We’ve all seen it first hand or have been there ourselves.

“What does your company do?” asks the friendly conversation maker.

“Well that’s an interesting question,” responds the businessperson.

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4 Ways to Keep Your Marketing Content Relevant

In Insights, Writing & Content by Brynn Deamer October 09, 2017

Content marketing is built on words. And what the words say must be relevant to your target audience.

You have a limited amount of time to grab your reader's attention, deliver your message, and...

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The Power a Good Call to Action Brings to Your Writing

In Insights, Writing & Content by Joe Aragona August 09, 2017

A good call to action (CTA) leads a reader to learn more about a product or service by continuing to the next step set out by the writer.

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Your Marketing Writing and the Best Book for It

In Insights, Writing & Content by Brynn Deamer November 07, 2016

Writing is the key to delivering your message to your target audience. It is more obvious in its marketing intent than researching, strategizing, or designing.

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