If You’re Only Using One Kind of Email and Campaign, You’re Doing It Wrong

Posted by Callum Inglis on September 9, 2019

Writing & Content, Marketing Strategy

Email marketing reigns as one of the supreme tools in marketing, even to this day, which we’ve mentioned before.

Read More

Selfies Don’t Drive Results

Posted by Amy Chamberlain on August 2, 2019

Writing & Content, Marketing Strategy

Let’s get right to the point.

Your personal social media profiles can be leveraged to achieve business goals.

Read More

Email Marketing Is Not Dead

Posted by Alex Aragona on July 16, 2019

Writing & Content, Marketing Strategy

When it comes to marketing, many people have opinions about the death or imminent death of an entire approach or tactic. But these opinions often miss the mark because they don’t consider evolution.

Read More

When Not to Write a White Paper

Posted by Alex Aragona on March 29, 2019

Writing & Content

We love anything to do with tech. We love writing white papers. However, we don’t always love the idea of writing a white paper for everything to do with tech. 

Read More

Beyond the Comma: The Secret to Better Content Reviews

Posted by Kathy Pendergast on November 21, 2018

Insights, Writing & Content

You’ve just been given some draft content to review. You start reading.

So far, it sounds great. But suddenly, you stop reading. Something terrible has happened. There’s a comma, and you’re not sure if it’s needed. 

Read More

Turning One Piece of Content Into Six

Posted by Alex Aragona on September 27, 2018

Insights, Writing & Content

I was at the wrap-up meeting for a white paper we had just finished for a client.

Read More

Fashion Content for the Buyer’s Journey

Posted by Alex Aragona on September 14, 2018

Insights, Writing & Content

Content marketing works. 

That’s probably why 91 percent of B2B marketers integrate it into their programs.1 

Read More

The Power of Writing

Posted by Joe Aragona on December 11, 2017

Insights, Writing & Content

A wise man once said that words, like angels, have invisible powers over us. In the digital age, that’s truer than ever before.

Read More

Messaging and Positioning for Success

Posted by Joe Aragona on October 23, 2017

Insights, Writing & Content

We’ve all seen it first hand or have been there ourselves.

“What does your company do?” asks the friendly conversation maker.

“Well that’s an interesting question,” responds the businessperson.

Read More

4 Ways to Keep Your Marketing Content Relevant

Posted by Brynn Deamer on October 9, 2017

Insights, Writing & Content

Content marketing is built on words. And what the words say must be relevant to your target audience.

You have a limited amount of time to grab your reader's attention, deliver your message, and make it stick — so use it wisely.

Consider these writing tips when you’re trying to create relevant marketing content:
Read More