Email Marketing Is Not Dead

Posted by Alex Aragona on July 16, 2019

Writing & Content, Marketing Strategy

When it comes to marketing, many people have opinions about the death or imminent death of an entire approach or tactic. But these opinions often miss the mark because they don’t consider evolution.

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When Not to Write a White Paper

Posted by Alex Aragona on March 29, 2019

Writing & Content

We love anything to do with tech. We love writing white papers. However, we don’t always love the idea of writing a white paper for everything to do with tech. 

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Beyond the Comma: The Secret to Better Content Reviews

Posted by Kathy Pendergast on November 21, 2018

Insights, Writing & Content

You’ve just been given some draft content to review. You start reading.

So far, it sounds great. But suddenly, you stop reading. Something terrible has happened. There’s a comma, and you’re not sure if it’s needed. 

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Turning One Piece of Content Into Six

Posted by Alex Aragona on September 27, 2018

Insights, Writing & Content

I was at the wrap-up meeting for a white paper we had just finished for a client.

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Fashion Content for the Buyer’s Journey

Posted by Alex Aragona on September 14, 2018

Insights, Writing & Content

Content marketing works. 

That’s probably why 91 percent of B2B marketers integrate it into their programs.1 

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The Power of Writing

Posted by Joe Aragona on December 11, 2017

Insights, Writing & Content

A wise man once said that words, like angels, have invisible powers over us. In the digital age, that’s truer than ever before.

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Messaging and Positioning for Success

Posted by Joe Aragona on October 23, 2017

Insights, Writing & Content

We’ve all seen it first hand or have been there ourselves.

“What does your company do?” asks the friendly conversation maker.

“Well that’s an interesting question,” responds the businessperson.

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4 Ways to Keep Your Marketing Content Relevant

Posted by Brynn Deamer on October 9, 2017

Insights, Writing & Content

Content marketing is built on words. And what the words say must be relevant to your target audience.

You have a limited amount of time to grab your reader's attention, deliver your message, and make it stick — so use it wisely.

Consider these writing tips when you’re trying to create relevant marketing content:
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The Power a Good Call to Action Brings to Your Writing

Posted by Joe Aragona on August 9, 2017

Insights, Writing & Content

A good call to action (CTA) leads a reader to learn more about a product or service by continuing to the next step set out by the writer.

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Your Marketing Writing and the Best Book for It

Posted by Brynn Deamer on November 7, 2016

Insights, Writing & Content

Writing is the key to delivering your message to your target audience. It is more obvious in its marketing intent than researching, strategizing, or designing.

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