Marketing Data and Tools Are Important, But Content Is Still King

Posted by Joe Aragona on January 13, 2020

Insights, Writing & Content, Marketing Strategy

Like everything else, marketing has evolved over the last 10 years. In some ways, the marketing process has become a lot more complicated. Social media marketing, content marketing, inbound marketing, and outbound marketing have all become part of the marketing mix, which for many business-to-business marketers still includes the more traditional marketing channels.

Read More

How It Happens: A Q&A With QA

Posted by Aragona Agency on December 2, 2019

Insights, Culture, Writing & Content, Quality Assurance

Sometimes the inner workings of an agency can seem mysterious. So, we thought, why not change that with a series of blogs about how all the work here actually gets done. For this blog, we sat down with Brynn Deamer to ask her a few questions about her quality assurance responsibilities.

Read More

E-Newsletters Aren't Essays

Posted by Amy Chamberlain on November 5, 2019

Writing & Content, Marketing Strategy, Email Marketing

Most B2B companies know the importance of having a properly executed digital marketing strategy that includes email marketing. As we’ve discussed in a previous blog, sending marketing emails to current clients and leads is not a dying or dead marketing tactic. It is a very useful and effective way to communicate with target B2B audiences. In fact, email marketing statistics show that 93% of B2B marketers use email to distribute content[1].

Read More

If You’re Only Using One Kind of Email and Campaign, You’re Doing It Wrong

Posted by Callum Inglis on September 9, 2019

Writing & Content, Marketing Strategy

Email marketing reigns as one of the supreme tools in marketing, even to this day, which we’ve mentioned before.

Read More

Selfies Don’t Drive Results

Posted by Amy Chamberlain on August 2, 2019

Writing & Content, Marketing Strategy

Let’s get right to the point.

Your personal social media profiles can be leveraged to achieve business goals.

Read More

Email Marketing Is Not Dead

Posted by Alex Aragona on July 16, 2019

Writing & Content, Marketing Strategy

When it comes to marketing, many people have opinions about the death or imminent death of an entire approach or tactic. But these opinions often miss the mark because they don’t consider evolution.

Read More

When Not to Write a White Paper

Posted by Alex Aragona on March 29, 2019

Writing & Content

We love anything to do with tech. We love writing white papers. However, we don’t always love the idea of writing a white paper for everything to do with tech. 

Read More

Beyond the Comma: The Secret to Better Content Reviews

Posted by Kathy Pendergast on November 21, 2018

Insights, Writing & Content

You’ve just been given some draft content to review. You start reading.

So far, it sounds great. But suddenly, you stop reading. Something terrible has happened. There’s a comma, and you’re not sure if it’s needed. 

Read More

Turning One Piece of Content Into Six

Posted by Alex Aragona on September 27, 2018

Insights, Writing & Content

I was at the wrap-up meeting for a white paper we had just finished for a client.

Read More

Fashion Content for the Buyer’s Journey

Posted by Alex Aragona on September 14, 2018

Insights, Writing & Content

Content marketing works. 

That’s probably why 91 percent of B2B marketers integrate it into their programs.1 

Read More