You’ve just been given some draft content to review. You start reading.
So far, it sounds great. But suddenly, you stop reading. Something terrible has happened. There’s a comma, and you’re not...
I was at the wrap-up meeting for a white paper we had just finished for a client.
Content marketing works.
That’s probably why 91 percent of B2B marketers integrate it into their programs.1
A wise man once said that words, like angels, have invisible powers over us. In the digital age, that’s truer than ever before.
We’ve all seen it first hand or have been there ourselves.
“What does your company do?” asks the friendly conversation maker.
“Well that’s an interesting question,” responds the businessperson.
Content marketing is built on words. And what the words say must be relevant to your target audience.
You have a limited amount of time to grab your reader's attention, deliver your message, and...
A good call to action (CTA) leads a reader to learn more about a product or service by continuing to the next step set out by the writer.
Writing is the key to delivering your message to your target audience. It is more obvious in its marketing intent than researching, strategizing, or designing.
