When it comes to marketing, many people have opinions about the death or imminent death of an entire approach or tactic. But these opinions often miss the mark because they don’t consider evolution.
We love anything to do with tech. We love writing white papers. However, we don’t always love the idea of writing a white paper for everything to do with tech.
You’ve just been given some draft content to review. You start reading.
So far, it sounds great. But suddenly, you stop reading. Something terrible has happened. There’s a comma, and you’re not sure if it’s needed.
I was at the wrap-up meeting for a white paper we had just finished for a client.
Content marketing works.
That’s probably why 91 percent of B2B marketers integrate it into their programs.1
A wise man once said that words, like angels, have invisible powers over us. In the digital age, that’s truer than ever before.
We’ve all seen it first hand or have been there ourselves.
“What does your company do?” asks the friendly conversation maker.
“Well that’s an interesting question,” responds the businessperson.
Content marketing is built on words. And what the words say must be relevant to your target audience.
You have a limited amount of time to grab your reader's attention, deliver your message, and make it stick — so use it wisely.
Consider these writing tips when you’re trying to create relevant marketing content:
A good call to action (CTA) leads a reader to learn more about a product or service by continuing to the next step set out by the writer.
Writing is the key to delivering your message to your target audience. It is more obvious in its marketing intent than researching, strategizing, or designing.
