Fashion Content for the Buyer’s Journey

Posted by Alex Aragona on September 14, 2018

Writing & Content

Content marketing works. 

That’s probably why 91 percent of B2B marketers integrate it into their programs.1 

Read More

The Power of Writing

Posted by Joe Aragona on December 11, 2017

Writing & Content

A wise man once said that words, like angels, have invisible powers over us. In the digital age, that’s truer than ever before.

Read More

Messaging and Positioning for Success

Posted by Joe Aragona on October 23, 2017

Writing & Content

We’ve all seen it first hand or have been there ourselves.

“What does your company do?” asks the friendly conversation maker.

“Well that’s an interesting question,” responds the businessperson.

Read More

4 Ways to Keep Your Marketing Content Relevant

Posted by Brynn Deamer on October 9, 2017

Writing & Content

Content marketing is built on words. And what the words say must be relevant to your target audience.

You have a limited amount of time to grab your reader's attention, deliver your message, and make it stick — so use it wisely.

Consider these writing tips when you’re trying to create relevant marketing content:
Read More

The Power a Good Call to Action Brings to Your Writing

Posted by Joe Aragona on August 9, 2017

Writing & Content

A good call to action (CTA) leads a reader to learn more about a product or service by continuing to the next step set out by the writer.

Read More

Your Marketing Writing and the Best Book for It

Posted by Brynn Deamer on November 7, 2016

Writing & Content

Writing is the key to delivering your message to your target audience. It is more obvious in its marketing intent than researching, strategizing, or designing.

Read More
Content not found