There are effective marketing projects out there that don't break the bank and take minimal effort to start.
Here are three cost-effective marketing projects your brand can start right now:
1. Logo and Color Palette
A logo and color palette are crucial starting points of any business' branding. A logo is the main identifier of your brand and the first thing your audience will see — it needs to be done properly by a designer. As a business, you never want to cheap out on your logo and the same goes for a color palette. These branding projects should be part of your brand for a long time, and if they are not done properly the first time, odds are you will have to go back to the drawing board sooner rather than later to refresh them. But that is a waste of time and money. That's why it's important to partner with the right people the first time and spend the money it takes to get it right.
2. Startup Social Media Package
A lot of businesses enjoy managing their social media activities themselves, which is fine as long as you are dedicated and know the difference between personal social media and your brand's social media. Nevertheless, even if you decided to take on social media activities yourself, you should always schedule a session with a social media specialist to make sure you start your social media off on the right foot.
A social media specialist will:
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Set up your brand's pages so they look professional and unified throughout all of your platforms
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Recommend which platforms are best to use for your industry
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Provide insights on how to create posts on different platforms, as well as what the best times to post are and how often you should be posting
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Give tips and tricks on how to keep up with your brand's social media
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3. Business Cards
Even during today's digital age, it's very important to have something tangible to hand out to people to showcase you and your brand. Designing your company's business cards is a project that generally follows the logo and color palette project because both of those elements are used in creating the business card design for a brand. Whether you are looking to make a traditional business card or more of a brand information piece, it is extremely beneficial to have the same designer who did your logo and color palette do your brand's business cards. They already know the look and feel of your brand and will be able to produce something that matches its message.
Build the Foundation
Together, these three foundational marketing projects will help get your brand up and running and are crucial to creating a successful start to your business' marketing.
These 3 projects will get your marketing up and running, but in order to use their full potential, you should look to competitors to understand how they impact the integrated marketing process.