The Role of a Creative Director in Your Marketing Process

Posted by Aragona Agency on May 18, 2020

Insider, Marketing Insights, Culture, Marketing Strategy, Design & Creative

One of the questions we get quite often is “What exactly does a creative director do?”

That’s understandable. To most clients, it’s obvious what agency writers do — they write. And designers? They design. But, unless you’re in the agency business, it’s not immediately obvious where a creative director fits into the services offered by an agency.

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Instagram Can Be a B2B Marketing Tool

Posted by Amy Chamberlain on March 31, 2020

Marketing Insights, Marketing Strategy, Social Media

Many B2B marketers stick to tried and true social marketing platforms. Typically, marketing efforts are focused on leveraging LinkedIn and Twitter to reach business audiences, with Facebook a minor consideration, and Instagram not even on the list. Most B2B marketers see Instagram as a personal photo album, or at best, a B2C tool.

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Don't Accidentally Forget About Your Customer

Posted by Alex Aragona on March 10, 2020

Marketing Insights, Marketing Strategy

The title of this blog might be a bit off-putting to some!

Many will immediately think “We don’t forget about our customers! They are continual purchasers of X every month!” or perhaps “They have a long-term contract with us. We speak to them frequently and work with them all of the time.”

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Your SEO Strategy Should Be Readable by Machines and Humans

Posted by Trevor Griffith on February 14, 2020

Marketing Insights, Marketing Strategy

Marketing in a digital world continues to be more complex. Marketers must integrate a number of digital platforms and tools into their strategies to successfully build awareness, develop meaningful connections, and create long-lasting returning customers.

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Why Great Marketing Content Takes so Much More Than Great Writing

Posted by Kathy Pendergast on February 4, 2020

Marketing Insights, Content Marketing

The thing about writing is that almost everyone can do it to one degree or another. And they’ve been doing it for most of their lives. So, it’s only natural that people expect professional writers to churn out great marketing content very quickly.

But, most people don’t realize that writing is just one of several steps along the path to great marketing content.

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Marketing Data and Tools Are Important, But Content Is Still King

Posted by Joe Aragona on January 13, 2020

Marketing Insights, Content Marketing, Marketing Strategy

Like everything else, marketing has evolved over the last 10 years. In some ways, the marketing process has become a lot more complicated. Social media marketing, content marketing, inbound marketing, and outbound marketing have all become part of the marketing mix, which for many business-to-business marketers still includes the more traditional marketing channels.

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How It Happens: A Q&A With QA

Posted by Aragona Agency on December 2, 2019

Marketing Insights, Culture, Content Marketing, Quality Assurance

Sometimes the inner workings of an agency can seem mysterious. So, we thought, why not change that with a series of blogs about how all the work here actually gets done. For this blog, we sat down with Brynn Deamer to ask her a few questions about her quality assurance responsibilities.

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Marketing Automation Is Great, But It Requires Balance

Posted by Trevor Griffith on November 19, 2019

Marketing Research & Analysis, Marketing Strategy

What tasks take up the majority of a marketer’s typical work day?

For most, it’s the seemingly small and repetitive tasks that often feel daunting and time-consuming, like:

  • Answering emails
  • Navigating between multiple tools and software suites
  • Lead management
  • Social media
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E-Newsletters Aren't Essays

Posted by Amy Chamberlain on November 5, 2019

Content Marketing, Marketing Strategy, Email Marketing

Most B2B companies know the importance of having a properly executed digital marketing strategy that includes email marketing. As we’ve discussed in a previous blog, sending marketing emails to current clients and leads is not a dying or dead marketing tactic. It is a very useful and effective way to communicate with target B2B audiences. In fact, email marketing statistics show that 93% of B2B marketers use email to distribute content[1].

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If You’re Only Using One Kind of Email and Campaign, You’re Doing It Wrong

Posted by Callum Inglis on September 9, 2019

Content Marketing, Marketing Strategy

Email marketing reigns as one of the supreme tools in marketing, even to this day, which we’ve mentioned before.

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