As far as SEO goes, there’s a wealth of business intelligence that can help you optimize your approach. We’ve discussed some of that in the past. Play your B2B marketing cards really well and you may just end up on page one of a Google search for your targeted keywords. However, that’s one battle, and not the end of the war.
A white paper is a great way to share your company’s insights and expertise on an important topic or technology. But, a white paper isn’t always the right content choice.
Branding or re-branding a company takes a lot of time and effort. When done properly, it’s a process and journey that shouldn’t have to be repeated unless there is a major change in business or market focus.
Someone once said: “I could spend one million dollars on marketing, but that would be one million dollars wasted.”
We live in an imperfect world, and that means we can only have imperfect information. So, there is no sin in using inherent knowledge and a little imagination to finesse a marketing strategy or to get a decision just over the tipping point.
Strategy outlines what a marketing program will do, tactics deal with how the strategy will be implemented, but it’s the creative that captures a target audience’s attention. Earlier this month, we were pleased to get the news that the creative output we delivered for two of our clients in 2020 was recognized for excellence by the Summit International Awards organization.
The COVID-19 pandemic has forced us all to adjust the way we conduct business. In the new normal, there will be even more emails sent, online meetings had, virtual events attended, and digital opportunities leveraged to connect and network with leads. As you adjust your business processes, it is more important than ever to remember that how you communicate and everything you communicate contributes to the overall perception of your company’s brand.
Marketers are always asking themselves the age-old question: "How do I generate more leads?"
Unfortunately, that question doesn't have a simple answer. A quick Google search reveals plenty of opinions, tools and resources claiming to be the best and easiest way to do this. With so many resources, and everyone claiming "the" answer to all problems, it can be challenging to know where to begin.