Fashion Content for the Buyer’s Journey

In Insights, Writing & Content by Alex Aragona September 14, 2018

Content marketing works. 

That’s probably why 91 percent of B2B marketers integrate it into their programs.1 

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Marketing Analytics Is About Action — Not Just Reporting

In Insights, Marketing Research & Analysis by Callum Inglis September 03, 2018

If I were to ask you what analytics is, you’d likely have a different answer from others reading this article.

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Notes From the Road to Marketing Nirvana - Part 7

In Notes From the Road to Marketing Nirvana by Joe Aragona June 04, 2018

The Case Study to End All Case Studies

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Positioning for Leadership

In Insights, Marketing Research & Analysis by Alex Aragona May 21, 2018

Leadership positioning is one of those marketing subjects that generates a lot of attention. A quick internet search will reveal more instructional “how to” content than anyone can possibly read....

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Metrics Are Not KPIs

In Insights, Marketing Strategy by Callum Inglis May 02, 2018

“What KPIs should we be looking at?” is a question I’ve discussed with clients and colleagues. 

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Turning One Piece of Content Into Six

In Insights, Writing & Content by Alex Aragona March 19, 2018

I was at the wrap-up meeting for a white paper we had just finished for a client.

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Notes From the Road to Marketing Nirvana - Part 6

In Notes From the Road to Marketing Nirvana by Joe Aragona February 26, 2018

A “Glossy” Is Not a Marketing Strategy

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Notes From the Road to Marketing Nirvana - Part 5

In Notes From the Road to Marketing Nirvana by Joe Aragona January 22, 2018

There’s No Such Thing as Marketing Bull

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Notes From the Road to Marketing Nirvana - Part 4

In Notes From the Road to Marketing Nirvana by Joe Aragona December 18, 2017

The Message Is the Message

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The Power of Writing

In Insights, Writing & Content by Joe Aragona December 11, 2017

A wise man once said that words, like angels, have invisible powers over us. In the digital age, that’s truer than ever before.

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