Marketing Automation Is Great, But It Requires Balance

Posted by Trevor Griffith on November 19, 2019

Marketing Research & Analysis, Marketing Strategy

What tasks take up the majority of a marketer’s typical work day?

For most, it’s the seemingly small and repetitive tasks that often feel daunting and time-consuming, like:

  • Answering emails
  • Navigating between multiple tools and software suites
  • Lead management
  • Social media
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E-Newsletters Aren't Essays

Posted by Amy Chamberlain on November 5, 2019

Writing & Content, Marketing Strategy, Email Marketing

Most B2B companies know the importance of having a properly executed digital marketing strategy that includes email marketing. As we’ve discussed in a previous blog, sending marketing emails to current clients and leads is not a dying or dead marketing tactic. It is a very useful and effective way to communicate with target B2B audiences. In fact, email marketing statistics show that 93% of B2B marketers use email to distribute content[i].

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If You’re Only Using One Kind of Email and Campaign, You’re Doing It Wrong

Posted by Callum Inglis on September 9, 2019

Writing & Content, Marketing Strategy

Email marketing reigns as one of the supreme tools in marketing, even to this day, which we’ve mentioned before.

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Brands Must Have Personalities Online

Posted by Alex Aragona on August 19, 2019

Insights, Marketing Strategy

A few weeks ago, we posted a blog that was ultimately about people making their business social media presence and profiles a little too personal and how that won’t yield your business the long-term results you really want.

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Selfies Don’t Drive Results

Posted by Amy Chamberlain on August 2, 2019

Writing & Content, Marketing Strategy

Let’s get right to the point.

Your personal social media profiles can be leveraged to achieve business goals.

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Email Marketing Is Not Dead

Posted by Alex Aragona on July 16, 2019

Writing & Content, Marketing Strategy

When it comes to marketing, many people have opinions about the death or imminent death of an entire approach or tactic. But these opinions often miss the mark because they don’t consider evolution.

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Marketing Automation: Is It Worth It?

Posted by Callum Inglis on June 14, 2019

Marketing Research & Analysis

Marketing automation tactics are some of the most useful tools marketers have at their disposal. However, they always come up as a subject of debate in many offices. A “should we, shouldn’t we?” type of debate that usually involves someone mentioning budgets at least 31 times, someone citing potential changes in company processes and training, and everyone posing as the obligatory skeptic questioning whether marketing automation is really necessary or not.

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How Does Your Voice Compare?

Posted by Callum Inglis on April 26, 2019

Marketing Research & Analysis, Marketing Strategy

Today, there’s no shortage of data being collected, cleaned, and analyzed. The question isn’t what data we can get, it’s a question of what data we care about. At the end of the day, the data you should be collecting and interpreting is determined by your business and marketing goals. 

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Social Media Is Also a Design Project

Posted by Amy Chamberlain on April 12, 2019

Marketing Strategy, Design & Creative

Most companies know that social media marketing is now mandatory to some degree — regardless of your industry or company size. 

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When Not to Write a White Paper

Posted by Alex Aragona on March 29, 2019

Writing & Content

We love anything to do with tech. We love writing white papers. However, we don’t always love the idea of writing a white paper for everything to do with tech. 

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