Insider, Marketing Insights, Culture, Marketing Strategy, Design & Creative
One of the questions we get quite often is “What exactly does a creative director do?”
That’s understandable. To most clients, it’s obvious what agency writers do — they write. And designers? They design. But, unless you’re in the agency business, it’s not immediately obvious where a creative director fits into the services offered by an agency.
Many B2B marketers stick to tried and true social marketing platforms. Typically, marketing efforts are focused on leveraging LinkedIn and Twitter to reach business audiences, with Facebook a minor consideration, and Instagram not even on the list. Most B2B marketers see Instagram as a personal photo album, or at best, a B2C tool.
The title of this blog might be a bit off-putting to some!
Many will immediately think “We don’t forget about our customers! They are continual purchasers of X every month!” or perhaps “They have a long-term contract with us. We speak to them frequently and work with them all of the time.”
Marketing in a digital world continues to be more complex. Marketers must integrate a number of digital platforms and tools into their strategies to successfully build awareness, develop meaningful connections, and create long-lasting returning customers.
The thing about writing is that almost everyone can do it to one degree or another. And they’ve been doing it for most of their lives. So, it’s only natural that people expect professional writers to churn out great marketing content very quickly.
But, most people don’t realize that writing is just one of several steps along the path to great marketing content.
Like everything else, marketing has evolved over the last 10 years. In some ways, the marketing process has become a lot more complicated. Social media marketing, content marketing, inbound marketing, and outbound marketing have all become part of the marketing mix, which for many business-to-business marketers still includes the more traditional marketing channels.
Sometimes the inner workings of an agency can seem mysterious. So, we thought, why not change that with a series of blogs about how all the work here actually gets done. For this blog, we sat down with Brynn Deamer to ask her a few questions about her quality assurance responsibilities.
What tasks take up the majority of a marketer’s typical work day?
For most, it’s the seemingly small and repetitive tasks that often feel daunting and time-consuming, like:
Most B2B companies know the importance of having a properly executed digital marketing strategy that includes email marketing. As we’ve discussed in a previous blog, sending marketing emails to current clients and leads is not a dying or dead marketing tactic. It is a very useful and effective way to communicate with target B2B audiences. In fact, email marketing statistics show that 93% of B2B marketers use email to distribute content[1].
Email marketing reigns as one of the supreme tools in marketing, even to this day, which we’ve mentioned before.
