Alex Aragona

Alex Aragona
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Recent Posts

3 Ways to Criticize Your Own Marketing Strategy — And Why You Should

Posted by Alex Aragona on December 16, 2020

Marketing Strategy

Someone once said: “I could spend one million dollars on marketing, but that would be one million dollars wasted.”

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It’s Time to Have a Serious Look at Your Competitor’s Marketing — Here’s Why

Posted by Alex Aragona on November 23, 2020

Marketing Research & Analysis

We live in an imperfect world, and that means we can only have imperfect information. So, there is no sin in using inherent knowledge and a little imagination to finesse a marketing strategy or to get a decision just over the tipping point.

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How You Communicate Every Day Is Branding

Posted by Alex Aragona on August 31, 2020

Marketing Strategy, Branding

The COVID-19 pandemic has forced us all to adjust the way we conduct business. In the new normal, there will be even more emails sent, online meetings had, virtual events attended, and digital opportunities leveraged to connect and network with leads. As you adjust your business processes, it is more important than ever to remember that how you communicate and everything you communicate contributes to the overall perception of your company’s brand.

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Don't Accidentally Forget About Your Customer

Posted by Alex Aragona on March 10, 2020

Marketing Strategy

The title of this blog might be a bit off-putting to some!

Many will immediately think “We don’t forget about our customers! They are continual purchasers of X every month!” or perhaps “They have a long-term contract with us. We speak to them frequently and work with them all of the time.”

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Brands Must Have Personalities Online

Posted by Alex Aragona on August 19, 2019

Marketing Strategy, Branding

A few weeks ago, we posted a blog that was ultimately about people making their business social media presence and profiles a little too personal and how that won’t yield your business the long-term results you really want.

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Email Marketing Is Not Dead

Posted by Alex Aragona on July 16, 2019

Marketing Strategy, Digital Marketing

When it comes to marketing, many people have opinions about the death or imminent death of an entire approach or tactic. But these opinions often miss the mark because they don’t consider evolution.

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When Not to Write a White Paper

Posted by Alex Aragona on March 29, 2019

Writing & Content

We love anything to do with tech. We love writing white papers. However, we don’t always love the idea of writing a white paper for everything to do with tech. 

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4 Insights Competitive Marketing Intelligence Provides That Your Strategy Can’t Go Without

Posted by Alex Aragona on January 15, 2019

Marketing Research & Analysis, Marketing Strategy

When we get into conversations about competitive marketing intelligence with our clients, they’ll often say something like, “Nope. No. We don’t need that. We just did that six months ago. We tore through all of the information on our competitor’s solution. Right down to the specifics of the hardware and software and how they’re listed. We know exactly what’s on the market now, and we have a pretty good guess about what competitors are going to bring to the market in the near future.” 

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Turning One Piece of Content Into Six

Posted by Alex Aragona on September 27, 2018

Writing & Content

I was at the wrap-up meeting for a white paper we had just finished for a client.

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Fashion Content for the Buyer’s Journey

Posted by Alex Aragona on September 14, 2018

Writing & Content

Content marketing works. 

That’s probably why 91 percent of B2B marketers integrate it into their programs.1 

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