Alex Aragona

Alex Aragona
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Recent Posts

Brands Must Have Personalities Online

Posted by Alex Aragona on August 19, 2019

Insights, Marketing Strategy

A few weeks ago, we posted a blog that was ultimately about people making their business social media presence and profiles a little too personal and how that won’t yield your business the long-term results you really want.

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Email Marketing Is Not Dead

Posted by Alex Aragona on July 16, 2019

Writing & Content, Marketing Strategy

When it comes to marketing, many people have opinions about the death or imminent death of an entire approach or tactic. But these opinions often miss the mark because they don’t consider evolution.

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When Not to Write a White Paper

Posted by Alex Aragona on March 29, 2019

Writing & Content

We love anything to do with tech. We love writing white papers. However, we don’t always love the idea of writing a white paper for everything to do with tech. 

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4 Insights Competitive Marketing Intelligence Provides That Your Strategy Can’t Go Without

Posted by Alex Aragona on January 15, 2019

Insights, Marketing Research & Analysis, Marketing Strategy

When we get into conversations about competitive marketing intelligence with our clients, they’ll often say something like, “Nope. No. We don’t need that. We just did that six months ago. We tore through all of the information on our competitor’s solution. Right down to the specifics of the hardware and software and how they’re listed. We know exactly what’s on the market now, and we have a pretty good guess about what competitors are going to bring to the market in the near future.” 

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Turning One Piece of Content Into Six

Posted by Alex Aragona on September 27, 2018

Insights, Writing & Content

I was at the wrap-up meeting for a white paper we had just finished for a client.

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Fashion Content for the Buyer’s Journey

Posted by Alex Aragona on September 14, 2018

Insights, Writing & Content

Content marketing works. 

That’s probably why 91 percent of B2B marketers integrate it into their programs.1 

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Positioning for Leadership

Posted by Alex Aragona on May 21, 2018

Insights, Marketing Research & Analysis

Leadership positioning is one of those marketing subjects that generates a lot of attention. A quick internet search will reveal more instructional “how to” content than anyone can possibly read. Unfortunately, some of the content is contradictory. Some of it focuses way too much on tactics and ignores the strategic considerations. And, all of it can cause marketers to lose sight of the forest while focusing on the trees. 

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The Power of Public Relations

Posted by Alex Aragona on November 13, 2017

Insights, Marketing Strategy

There are a lot of misconceptions about what public relations is. Let’s start with what it isn’t.

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3 Mindsets to Avoid When Building Brand Perception

Posted by Alex Aragona on November 6, 2017

Insights, Marketing Strategy

Perception is reality — there’s no escaping it.

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Why Advertising Is Not the Same Thing as Marketing

Posted by Alex Aragona on October 16, 2017

Insights, Marketing Strategy

Advertising, on its own, is not marketing — it’s just advertising.

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