Callum Inglis

Callum Inglis
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Recent Posts

A Five-Step Refresher on SEO Basics

Posted by Callum Inglis on February 11, 2019

Insights, Marketing Research & Analysis

Search engine optimization (SEO) is one of those areas of marketing that still scares quite a few people. 

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3 Must-Understand Concepts for Success With Your Company’s Digital Marketing

Posted by Callum Inglis on October 12, 2018

Insights, Marketing Strategy

1. The Core Benefit of Digital Marketing

Think about this: 

More than half of the world is online, 53% is mobile, and the digital economy is valued at more than $3 trillion1 — these figures are growing daily. 

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Marketing Analytics Is About Action — Not Just Reporting

Posted by Callum Inglis on September 3, 2018

Insights, Marketing Research & Analysis

If I were to ask you what analytics is, you’d likely have a different answer from others reading this article.

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Metrics Are Not KPIs

Posted by Callum Inglis on May 2, 2018

Insights, Marketing Strategy

“What KPIs should we be looking at?” is a question I’ve discussed with clients and colleagues. 

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