Email marketing reigns as one of the supreme tools in marketing, even to this day, which we’ve mentioned before.

Marketing automation tactics are some of the most useful tools marketers have at their disposal. However, they always come up as a subject of debate in many offices. A “should we, shouldn’t we?” type of debate that usually involves someone mentioning budgets at least 31 times, someone citing potential changes in company processes and training, and everyone posing as the obligatory skeptic questioning whether marketing automation is really necessary or not.

Search engine optimization (SEO) is one of those areas of marketing that still scares quite a few people. 

1. The Core Benefit of Digital Marketing

Think about this: 

More than half of the world is online, 53% is mobile, and the digital economy is valued at more than $3 trillion¹ — these figures are growing daily. 

If I were to ask you what analytics is, you’d likely have a different answer from others reading this article.

“What KPIs should we be looking at?” is a question I’ve discussed with clients and colleagues.