Callum Inglis

Callum Inglis
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Recent Posts

If You’re Only Using One Kind of Email and Campaign, You’re Doing It Wrong

Posted by Callum Inglis on September 9, 2019

Writing & Content, Marketing Strategy

Email marketing reigns as one of the supreme tools in marketing, even to this day, which we’ve mentioned before.

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Marketing Automation: Is It Worth It?

Posted by Callum Inglis on June 14, 2019

Marketing Research & Analysis

Marketing automation tactics are some of the most useful tools marketers have at their disposal. However, they always come up as a subject of debate in many offices. A “should we, shouldn’t we?” type of debate that usually involves someone mentioning budgets at least 31 times, someone citing potential changes in company processes and training, and everyone posing as the obligatory skeptic questioning whether marketing automation is really necessary or not.

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How Does Your Voice Compare?

Posted by Callum Inglis on April 26, 2019

Marketing Research & Analysis, Marketing Strategy

Today, there’s no shortage of data being collected, cleaned, and analyzed. The question isn’t what data we can get, it’s a question of what data we care about. At the end of the day, the data you should be collecting and interpreting is determined by your business and marketing goals. 

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A Five-Step Refresher on SEO Basics

Posted by Callum Inglis on February 11, 2019

Insights, Marketing Research & Analysis

Search engine optimization (SEO) is one of those areas of marketing that still scares quite a few people. 

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3 Must-Understand Concepts for Success With Your Company’s Digital Marketing

Posted by Callum Inglis on October 12, 2018

Insights, Marketing Strategy

1. The Core Benefit of Digital Marketing

Think about this: 

More than half of the world is online, 53% is mobile, and the digital economy is valued at more than $3 trillion1 — these figures are growing daily. 

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Marketing Analytics Is About Action — Not Just Reporting

Posted by Callum Inglis on September 3, 2018

Insights, Marketing Research & Analysis

If I were to ask you what analytics is, you’d likely have a different answer from others reading this article.

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Metrics Are Not KPIs

Posted by Callum Inglis on May 2, 2018

Insights, Marketing Strategy

“What KPIs should we be looking at?” is a question I’ve discussed with clients and colleagues. 

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