Search engine optimization (SEO) is one of those areas of marketing that still scares quite a few people. 

1. The Core Benefit of Digital Marketing

Think about this: 

More than half of the world is online, 53% is mobile, and the digital economy is valued at more than $3 trillion¹ — these figures are growing daily. 

If I were to ask you what analytics is, you’d likely have a different answer from others reading this article.

“What KPIs should we be looking at?” is a question I’ve discussed with clients and colleagues.