Today, there’s no shortage of data being collected, cleaned, and analyzed. The question isn’t what data we can get, it’s a question of what data we care about. At the end of the day, the data you should be collecting and interpreting is determined by your business and marketing goals. 

Search engine optimization (SEO) is one of those areas of marketing that still scares quite a few people. 

1. The Core Benefit of Digital Marketing

Think about this: 

More than half of the world is online, 53% is mobile, and the digital economy is valued at more than $3 trillion¹ — these figures are growing daily. 

If I were to ask you what analytics is, you’d likely have a different answer from others reading this article.

“What KPIs should we be looking at?” is a question I’ve discussed with clients and colleagues.