Two Brand Pillars You Should Always Keep Fresh

Branding or re-branding a company takes a lot of time and effort. When done properly, it’s a...

How You Communicate Every Day Is Branding

The COVID-19 pandemic has forced us all to adjust the way we conduct business. In the new normal,...

Brands Must Have Personalities Online

A few weeks ago, we posted a blog that was ultimately about people making their business social...

The Difference Between a Rebrand and a Refresh

I once suggested that it might be time for a client to give their brand “a bit of a refresh.”