Two Brand Pillars You Should Always Keep Fresh

Branding or re-branding a company takes a lot of time and effort. When done properly, it’s a...

The Role of a Creative Director in Your Marketing Process

One of the questions we get quite often is “What exactly does a creative director do?” That’s...

Aragona Agency Lands Three 2020 Summit Creative Awards

Strategy outlines what a marketing program will do, tactics deal with how the strategy will be...

Social Media Is Also a Design Project

Most companies know that social media marketing is now mandatory to some degree — regardless of...

3 Tactics to Keep People on Your Website

Keeping people on your website nowadays can be tough. With peoples' attention spans shrinking from...

5 Ways to Make Your Website an Effective Marketing Tool

Websites are the backbone of most marketing programs, often providing potential customers with the...

3 Things That Tell You It’s Time to Rebrand (or at Least Refresh!)

In a previous blog we talked about the difference between a rebrand and a refresh. It’s also...

Subtle Design Makes Websites Stand Out

Back in 1977, Apple launched the Apple II with the slogan “Simplicity is the ultimate...

Let's Talk Design and Branding

Design is the most visible element of a branding process. It presents a company’s character,...