Kathy Pendergast

Kathy Pendergast
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Recent Posts

How to Determine When You Need a White Paper

Posted by Kathy Pendergast on March 18, 2021

Writing & Content, Marketing Strategy

A white paper is a great way to share your company’s insights and expertise on an important topic or technology. But, a white paper isn’t always the right content choice. 

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Why Great Marketing Content Takes so Much More Than Great Writing

Posted by Kathy Pendergast on February 4, 2020

Writing & Content, Marketing Strategy

The thing about writing is that almost everyone can do it to one degree or another. And they’ve been doing it for most of their lives. So, it’s only natural that people expect professional writers to churn out great marketing content very quickly.

But, most people don’t realize that writing is just one of several steps along the path to great marketing content.

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Beyond the Comma: The Secret to Better Content Reviews

Posted by Kathy Pendergast on November 21, 2018

Writing & Content

You’ve just been given some draft content to review. You start reading.

So far, it sounds great. But suddenly, you stop reading. Something terrible has happened. There’s a comma, and you’re not sure if it’s needed. 

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