A white paper is a great way to share your company’s insights and expertise on an important topic or technology. But, a white paper isn’t always the right content choice. 

The thing about writing is that almost everyone can do it to one degree or another. And they’ve been doing it for most of their lives. So, it’s only natural that people expect professional writers to churn out great marketing content very quickly.

But, most people don’t realize that writing is just one of several steps along the path to great marketing content.

You’ve just been given some draft content to review. You start reading.

So far, it sounds great. But suddenly, you stop reading. Something terrible has happened. There’s a comma, and you’re not sure if it’s needed.