Trevor Griffith

Trevor Griffith
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Recent Posts

Marketing Personalization Generates More Quality Leads

Posted by Trevor Griffith on June 23, 2020

Marketing Insights, Marketing Strategy, Lead Generation, Marketing Personalization

Marketers are always asking themselves the age-old question: "How do I generate more leads?"

Unfortunately, that question doesn't have a simple answer. A quick Google search reveals plenty of opinions, tools and resources claiming to be the best and easiest way to do this. With so many resources, and everyone claiming "the" answer to all problems, it can be challenging to know where to begin. 

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Your SEO Strategy Should Be Readable by Machines and Humans

Posted by Trevor Griffith on February 14, 2020

Marketing Insights, Marketing Strategy

Marketing in a digital world continues to be more complex. Marketers must integrate a number of digital platforms and tools into their strategies to successfully build awareness, develop meaningful connections, and create long-lasting returning customers.

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Marketing Automation Is Great, But It Requires Balance

Posted by Trevor Griffith on November 19, 2019

Marketing Research & Analysis, Marketing Strategy

What tasks take up the majority of a marketer’s typical work day?

For most, it’s the seemingly small and repetitive tasks that often feel daunting and time-consuming, like:

  • Answering emails
  • Navigating between multiple tools and software suites
  • Lead management
  • Social media
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