Your Marketing Writing and the Best Book for It

Writing is the key to delivering your message to your target audience. It is more obvious in its marketing intent than researching, strategizing, or designing.

Good writing uses the power of words to connect with your audience, deliver your message, and make an impact.

Having a solid understanding of what good writing is will help you create marketing content that delivers that impact — content that creates the right image and perception of your business with existing and potential clients.

From spelling and grammar to style and tone, your marketing writing should show that you know what you’re doing. Marketing writers refer to an untold number of reference books to grasp the necessary components of good writing. These books teach everything from comma usage, to when to use “that” or “which”, and how to create and develop a “voice” through text.

For years, many writers have relied on a short reference guide to good writing that presents all the key elements of good writing.

If you’re looking for the ultimate guide to good writing, pick up The Elements of Style, by William Strunk Jr. and E.B. White. This guide to good writing “cut[s] the vast tangle of English rhetoric down to size and write[s] its rules and principles on the head of a pin.” It’s a 6×4 inch, centimeter-thick book that can be read in a few hours. It explains everything from elementary grammar rules to perfecting prose with purposeful precision. And it’s our “writing bible” at Aragona.

William Strunk Jr. and E.B. White’s The Elements of Style

If you're looking to develop your marketing writing, be sure to read our blog about how a good call to action brings power to your writing.