Content marketing is built on words. And what the words say must be relevant to your target audience.

You have a limited amount of time to grab your reader's attention, deliver your message, and make it stick — so use it wisely.

Consider these writing tips when you’re trying to create relevant marketing content:

 Websites are the backbone of most marketing programs, often providing potential customers with the information they need to lead them to a sale.

Writing is the key to delivering your message to your target audience. It is more obvious in its marketing intent than researching, strategizing, or designing.