Amy Chamberlain

Amy Chamberlain
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Recent Posts

E-Newsletters Aren't Essays

Posted by Amy Chamberlain on November 5, 2019

Writing & Content, Marketing Strategy, Email Marketing

Most B2B companies know the importance of having a properly executed digital marketing strategy that includes email marketing. As we’ve discussed in a previous blog, sending marketing emails to current clients and leads is not a dying or dead marketing tactic. It is a very useful and effective way to communicate with target B2B audiences. In fact, email marketing statistics show that 93% of B2B marketers use email to distribute content[i].

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Selfies Don’t Drive Results

Posted by Amy Chamberlain on August 2, 2019

Writing & Content, Marketing Strategy

Let’s get right to the point.

Your personal social media profiles can be leveraged to achieve business goals.

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Social Media Is Also a Design Project

Posted by Amy Chamberlain on April 12, 2019

Marketing Strategy, Design & Creative

Most companies know that social media marketing is now mandatory to some degree — regardless of your industry or company size. 

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3 Types of Lead Captures and How to Act on Them

Posted by Amy Chamberlain on January 25, 2019

Insights, Marketing Strategy

Your social media and digital marketing strategies provide a great way to get potential leads to your website. Once they get there, the website should be structured to capture leads and move them into the marketing-to-sales funnel. As you do this, there are a few key visitor behaviors that will help you categorize leads as accurately as possible. 

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4 Considerations When Aligning Marketing and Sales for Success

Posted by Amy Chamberlain on November 5, 2018

Insights, Marketing Strategy

Today’s marketers have a variety of tools to position and promote a company, product, or service. But if marketing and sales efforts are not aligned, market success cannot be achieved. 

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How to Make Your Brand Stand Out

Posted by Amy Chamberlain on December 4, 2017

Insights, Marketing Strategy

With so many brands out there, how do you make yours stand out in the market?

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3 Reasons You Should Be Collecting and Analyzing Basic Digital Analytics

Posted by Amy Chamberlain on September 18, 2017

Insights, Marketing Strategy

Many businesses aren’t tracking digital marketing data because the reporting and analytics process takes time. And time is money. But whether you’re throwing a boulder into the marketing lake or a pebble, you should track the ripples.

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Social Media – Part of a Complete Integrated Marketing Program

Posted by Amy Chamberlain on August 24, 2017

Insights, Marketing Strategy

Social media marketing is often viewed as an independent marketing activity, but it is one of the most important aspects of a completely integrated marketing program.

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The First Steps to Follow for Social Media Marketing

Posted by Amy Chamberlain on August 22, 2017

Insights, Marketing Strategy

Businesses need social media, no matter the size. But we know that.

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How to Leverage Your Business Facebook Page as a Marketing Tool

Posted by Amy Chamberlain on June 14, 2017

Insights, Marketing Strategy

Facebook has once again changed the way business pages can be used. This time, for the best. It is now so much easier to get higher engagement by offering different types of posts.

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