Amy Chamberlain

Amy Chamberlain
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Recent Posts

3 Types of Lead Captures and How to Act on Them

Posted by Amy Chamberlain on January 25, 2019

Insights, Marketing Strategy

Your social media and digital marketing strategies provide a great way to get potential leads to your website. Once they get there, the website should be structured to capture leads and move them into the marketing-to-sales funnel. As you do this, there are a few key visitor behaviors that will help you categorize leads as accurately as possible. 

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4 Considerations When Aligning Marketing and Sales for Success

Posted by Amy Chamberlain on November 5, 2018

Insights, Marketing Strategy

Today’s marketers have a variety of tools to position and promote a company, product, or service. But if marketing and sales efforts are not aligned, market success cannot be achieved. 

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How to Make Your Brand Stand Out

Posted by Amy Chamberlain on December 4, 2017

Insights, Marketing Strategy

With so many brands out there, how do you make yours stand out in the market?

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3 Reasons You Should Be Collecting and Analyzing Basic Digital Analytics

Posted by Amy Chamberlain on September 18, 2017

Insights, Marketing Strategy

Many businesses aren’t tracking digital marketing data because the reporting and analytics process takes time. And time is money. But whether you’re throwing a boulder into the marketing lake or a pebble, you should track the ripples.

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Social Media – Part of a Complete Integrated Marketing Program

Posted by Amy Chamberlain on August 24, 2017

Insights, Marketing Strategy

Social media marketing is often viewed as an independent marketing activity, but it is one of the most important aspects of a completely integrated marketing program.

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The First Steps to Follow for Social Media Marketing

Posted by Amy Chamberlain on August 22, 2017

Insights, Marketing Strategy

Businesses need social media, no matter the size. But we know that.

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How to Leverage Your Business Facebook Page as a Marketing Tool

Posted by Amy Chamberlain on June 14, 2017

Insights, Marketing Strategy

Facebook has once again changed the way business pages can be used. This time, for the best. It is now so much easier to get higher engagement by offering different types of posts.

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Understand Social Media Analytics

Posted by Amy Chamberlain on September 15, 2016

Insights, Marketing Research & Analysis

Your social media marketing can be more effective if you take the time to understand your target market. With a little time spent on market research and analysis, you can focus your posts to be more in tune with the changing needs of your target audience.

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