Most companies know that social media marketing is now mandatory to some degree — regardless of your industry or company size. 

Your social media and digital marketing strategies provide a great way to get potential leads to your website. Once they get there, the website should be structured to capture leads and move them into the marketing-to-sales funnel. As you do this, there are a few key visitor behaviors that will help you categorize leads as accurately as possible. 

Today’s marketers have a variety of tools to position and promote a company, product, or service. But if marketing and sales efforts are not aligned, market success cannot be achieved. 

With so many brands out there, how do you make yours stand out in the market?

Many businesses aren’t tracking digital marketing data because the reporting and analytics process takes time. And time is money. But whether you’re throwing a boulder into the marketing lake or a pebble, you should track the ripples.

Social media marketing is often viewed as an independent marketing activity, but it is one of the most important aspects of a completely integrated marketing program.

Businesses need social media, no matter the size. But we know that.

Facebook has once again changed the way business pages can be used. This time, for the best. It is now so much easier to get higher engagement by offering different types of posts.

Your social media marketing can be more effective if you take the time to understand your target market. With a little time spent on market research and analysis, you can focus your posts to be more in tune with the changing needs of your target audience.