Many B2B marketers stick to tried and true social marketing platforms. Typically, marketing efforts are focused on leveraging LinkedIn and Twitter to reach business audiences, with Facebook a minor consideration, and Instagram not even on the list. Most B2B marketers see Instagram as a personal photo album, or at best, a B2C tool.

Most B2B companies know the importance of having a properly executed digital marketing strategy that includes email marketing. As we’ve discussed in a previous blog, sending marketing emails to current clients and leads is not a dying or dead marketing tactic. It is a very useful and effective way to communicate with target B2B audiences. In fact, email marketing statistics show that 93% of B2B marketers use email to distribute content[1].

Let’s get right to the point.

Your personal social media profiles can be leveraged to achieve business goals.

Most companies know that social media marketing is now mandatory to some degree — regardless of your industry or company size. 

Your social media and digital marketing strategies provide a great way to get potential leads to your website. Once they get there, the website should be structured to capture leads and move them into the marketing-to-sales funnel. As you do this, there are a few key visitor behaviors that will help you categorize leads as accurately as possible. 

Today’s marketers have a variety of tools to position and promote a company, product, or service. But if marketing and sales efforts are not aligned, market success cannot be achieved. 

With so many brands out there, how do you make yours stand out in the market?

Many businesses aren’t tracking digital marketing data because the reporting and analytics process takes time. And time is money. But whether you’re throwing a boulder into the marketing lake or a pebble, you should track the ripples.

Social media marketing is often viewed as an independent marketing activity, but it is one of the most important aspects of a completely integrated marketing program.

Businesses need social media, no matter the size. But we know that.