Jess Pomeroy

Jess Pomeroy
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Recent Posts

Understanding the Power of Hashtags

Posted by Jess Pomeroy on June 14, 2017

Insights, Marketing Strategy

Even though hashtags have been around since 2007, many social media users still misunderstand their true use and effectiveness on various social media platforms. Whether it's for your business or personal account, hashtags are a very powerful content organizer that can ultimately determine how successful you are on social media.

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Understanding Your Competition Is Crucial for Marketing Success

Posted by Jess Pomeroy on April 18, 2017

Insights, Marketing Research & Analysis

Marketing is all about standing out, creating a unique identity for your brand, and communicating the value your brand offers to potential customers. However, all of these things are extremely hard to achieve if you don't know what you're up against.

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Why an Internship Was Exactly What I Needed

Posted by Jess Pomeroy on October 17, 2016

Culture

University flew by. It was easily four of the best years of my life. I met a lot of people, learned a lot of things (inside and outside of the classroom), and uncovered some of my passions as an individual, such as photography, beach bonfires, marketing communications, and eating pizza after 2:00 a.m.

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Make Research and Analysis the First Step in Your Marketing Process

Posted by Jess Pomeroy on September 12, 2016

Insights, Marketing Research & Analysis

We get it, research can be boring, but marketing research and analysis is the foundation of an effective marketing program, and you do it every day!

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