The One Rule of Advertising: It Isn't an Ad If It Doesn't Get Your Attention
Ads need to catch the attention of the audience and draw them in. Otherwise, they get overlooked and they aren’t really doing what they’re supposed to, are they?
And to catch and draw the attention of someone, an ad has to say something that is of interest to the target audience.
The only way an ad will say something to someone is if its key message strikes a note through impactful delivery and meaning.
While you, as a marketer, might not be the audience your ad is targeting, it doesn’t matter.
What matters is what they like, not you.
Effective ad messaging is built using market research. With insights into what your target audience values, you can position the messaging to attract your audience.
The question you need to ask is, “Will this ad grab the attention of its target audience and deliver the message?”
If the answer is yes, the ad is ready.
If the answer is no, the ad needs to reconsider the first rule of advertising.
Also, remember that advertising by itself is not a marketing process — it’s an individual marketing tool that must integrate with a marketing toolbox and be guided by a strategic program with clearly defined goals. Only then is an ad capable of being an effective marketing tactic.
If you enjoyed this blog on the fundamental rule of advertising, you may also be interested in our blog covering the 4 ways you can keep your marketing content up to date.
Contact Aragona today to learn how to create an effective ad that will deliver your message to your target audience.