Like everything else, marketing has evolved over the last 10 years. In some ways, the marketing process has become a lot more complicated. Social media marketing, content marketing, inbound marketing, and outbound marketing have all become part of the marketing mix, which for many business-to-business marketers still includes the more traditional marketing channels.
In our business, the reward for a job well done is a happy client. But, every now and then it’s nice to get a tip of the hat from our industry about the work we do. That happened earlier this month when our team was recognized for excellence in marketing with three 2018 Summit Marketing Effectiveness Awards from the Summit International Awards organization.