Joe Aragona

Joe Aragona
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Recent Posts

Two Brand Pillars You Should Always Keep Fresh

Posted by Joe Aragona on February 1, 2021

Writing & Content, Marketing Strategy, Design & Creative, Branding

Branding or re-branding a company takes a lot of time and effort. When done properly, it’s a process and journey that shouldn’t have to be repeated unless there is a major change in business or market focus.

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Aragona Agency Lands Three 2020 Summit Creative Awards

Posted by Joe Aragona on November 18, 2020

Inside The Agency, Design & Creative, Agency News

Strategy outlines what a marketing program will do, tactics deal with how the strategy will be implemented, but it’s the creative that captures a target audience’s attention. Earlier this month, we were pleased to get the news that the creative output we delivered for two of our clients in 2020 was recognized for excellence by the Summit International Awards organization.

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Notes From the Road to Marketing Nirvana - Part 12

Posted by Joe Aragona on November 2, 2020

Notes From the Road to Marketing Nirvana, Marketing Strategy

Are we on the same marketing planet?

True story.

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Notes From the Road to Marketing Nirvana - Part 11

Posted by Joe Aragona on July 8, 2020

Notes From the Road to Marketing Nirvana, Marketing Strategy, Social Media

There’s More to Social Media Marketing Than Social Media

True story.

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Your Content Marketing Needs a Message House

Posted by Joe Aragona on June 9, 2020

Writing & Content, Marketing Strategy

Content marketing is a major focus for business-to-business marketers everywhere. Articles, blogs, reports, white papers, guides, briefs, e-books, infographics, and even video tutorials are created every day to explain the role of content marketing in an effective marketing strategy. In the process, content marketing has generated its own content marketing program, as can be seen on the Content Marketing Institute website. If nothing else, all this content about content marketing proves that content marketing works.

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Marketing Data and Tools Are Important, But Content Is Still King

Posted by Joe Aragona on January 13, 2020

Writing & Content, Marketing Strategy, Data & Analytics

Like everything else, marketing has evolved over the last 10 years. In some ways, the marketing process has become a lot more complicated. Social media marketing, content marketing, inbound marketing, and outbound marketing have all become part of the marketing mix, which for many business-to-business marketers still includes the more traditional marketing channels.

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Aragona Agency Brings Home Three 2018 Summit Marketing Effectiveness Awards

Posted by Joe Aragona on March 11, 2019

Agency News

In our business, the reward for a job well done is a happy client. But, every now and then it’s nice to get a tip of the hat from our industry about the work we do. That happened earlier this month when our team was recognized for excellence in marketing with three 2018 Summit Marketing Effectiveness Awards from the Summit International Awards organization. 

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Notes From the Road to Marketing Nirvana - Part 10

Posted by Joe Aragona on January 11, 2019

Notes From the Road to Marketing Nirvana

It’s Not a Lead If You Don’t Do Something With It

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Notes From the Road to Marketing Nirvana - Part 9

Posted by Joe Aragona on November 26, 2018

Notes From the Road to Marketing Nirvana

Not Everyone’s a Writer 

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Notes From the Road to Marketing Nirvana - Part 8

Posted by Joe Aragona on October 19, 2018

Notes From the Road to Marketing Nirvana

You Get the PR You Deserve

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