Joe Aragona

Joe Aragona
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Recent Posts

Notes From the Road to Marketing Nirvana - Part 11

Posted by Joe Aragona on July 8, 2020

Marketing Insights, Notes From the Road to Marketing Nirvana, Marketing Strategy, Social Media

There’s More to Social Media Marketing Than Social Media

True story.

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Your Content Marketing Needs a Message House

Posted by Joe Aragona on June 9, 2020

Marketing Insights, Content Marketing, Marketing Strategy

Content marketing is a major focus for business-to-business marketers everywhere. Articles, blogs, reports, white papers, guides, briefs, e-books, infographics, and even video tutorials are created every day to explain the role of content marketing in an effective marketing strategy. In the process, content marketing has generated its own content marketing program, as can be seen on the Content Marketing Institute website. If nothing else, all this content about content marketing proves that content marketing works.

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Marketing Data and Tools Are Important, But Content Is Still King

Posted by Joe Aragona on January 13, 2020

Marketing Insights, Content Marketing, Marketing Strategy

Like everything else, marketing has evolved over the last 10 years. In some ways, the marketing process has become a lot more complicated. Social media marketing, content marketing, inbound marketing, and outbound marketing have all become part of the marketing mix, which for many business-to-business marketers still includes the more traditional marketing channels.

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Aragona Agency Brings Home Three 2018 Summit Marketing Effectiveness Awards

Posted by Joe Aragona on March 11, 2019

Agency News

In our business, the reward for a job well done is a happy client. But, every now and then it’s nice to get a tip of the hat from our industry about the work we do. That happened earlier this month when our team was recognized for excellence in marketing with three 2018 Summit Marketing Effectiveness Awards from the Summit International Awards organization. 

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Notes From the Road to Marketing Nirvana - Part 10

Posted by Joe Aragona on January 11, 2019

Marketing Insights, Notes From the Road to Marketing Nirvana

It’s Not a Lead If You Don’t Do Something With It

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Notes From the Road to Marketing Nirvana - Part 9

Posted by Joe Aragona on November 26, 2018

Marketing Insights, Notes From the Road to Marketing Nirvana

Not Everyone’s a Writer 

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Notes From the Road to Marketing Nirvana - Part 8

Posted by Joe Aragona on October 19, 2018

Marketing Insights, Notes From the Road to Marketing Nirvana

You Get the PR You Deserve

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Notes From the Road to Marketing Nirvana - Part 7

Posted by Joe Aragona on June 4, 2018

Notes From the Road to Marketing Nirvana

The Case Study to End All Case Studies

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Notes From the Road to Marketing Nirvana - Part 6

Posted by Joe Aragona on February 26, 2018

Notes From the Road to Marketing Nirvana

A “Glossy” Is Not a Marketing Strategy

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Notes From the Road to Marketing Nirvana - Part 5

Posted by Joe Aragona on January 22, 2018

Notes From the Road to Marketing Nirvana

There’s No Such Thing as Marketing Bull

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