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Nobody Cares What You Like

Notes from the road to Marketing Nirvana - Part 2

The One Rule of Advertising: It Isn't an Ad If It Doesn't Get Your Attention

Ads need to catch the attention of the audience and draw them in. Otherwise, they get overlooked...

Everybody Needs Marketing Sometime

Notes from the road to Marketing Nirvana - Part 1

Get the Sale — 3 Marketing Tactics That Eliminate the First Five Minutes of a Pitch

The first five minutes of a sales pitch can be deadly when a potential customer knows NOTHING about...

The Power a Good Call to Action Brings to Your Writing

A good call to action (CTA) leads a reader to learn more about a product or service by continuing...

3 Myths You've Been Told About Public and Media Relations

There are a lot of misconceptions about public and media relations.

Subtle Design Makes Websites Stand Out

Back in 1977, Apple launched the Apple II with the slogan “Simplicity is the ultimate...