The Power of Design

Harnessing the power of design isn’t simply having an eye for colors that pop, shapes that are visually pleasing, and understanding what grabs someone’s attention. Harnessing the power of design is understanding that the process of creating visually stimulating concepts and producing them is part of creating a larger framework that ensures your key messages are delivered to your target audience.

A powerful design can get your audience’s attention, maintain it, and guide your audience through written material (the messages) with ease.

The problem is that, these days, the visual pieces of a communications puzzle are often judged more on their style and less on their ability to fit with communications objectives and strategies. It’s easy to fall into the trap of obsessing over how a piece of visual communication looks, and not necessarily what it is supposed to communicate.

The trick is to strike a balance between your communications objectives and the visually appealing designs that so many love. Getting design to work in harmony with your written messages to create more integrated communication vehicles is not a process to be taken lightly—it requires a close understanding of all the elements of communication involved in delivering powerful integrated messages.

That is why all communications programs should come from a foundation of powerful writing.

By approaching design from a content perspective, you gain a thorough understanding of your business needs, the image you are trying to develop and maintain, and the communications objectives you are trying to achieve.

Aragona can help you excel at this process. With an integrated approach to communication and design, we work with clients to produce visually stimulating designs that serve as creative guides through written material, support and reinforce the messages you are trying to deliver, and create an indelible impression with your target audience.


If you're looking to take advantage of the power of design for your business, why not look at our blog post covering design and branding.

Give us a call today, and we can chat about harnessing the power of design to help your brand communicate for impact.

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