3 Must-Understand Concepts for Success With Your Company’s Digital Marketing

1. The Core Benefit of Digital Marketing Think about this: More than half of the world is online,...

Metrics Are Not KPIs

“What KPIs should we be looking at?” is a question I’ve discussed with clients and colleagues.

How to Make Your Brand Stand Out

With so many brands out there, how do you make yours stand out in the market?

The Power of Public Relations

There are a lot of misconceptions about what public relations is. Let’s start with what it isn’t.

3 Mindsets to Avoid When Building Brand Perception

Perception is reality — there’s no escaping it.

Why Advertising Is Not the Same Thing as Marketing

Advertising, on its own, is not marketing — it’s just advertising.

The One Rule of Advertising: It Isn't an Ad If It Doesn't Get Your Attention

Ads need to catch the attention of the audience and draw them in. Otherwise, they get overlooked...

3 Reasons You Should Be Collecting and Analyzing Basic Digital Analytics

Many businesses aren’t tracking digital marketing data because the reporting and analytics process...

Social Media – Part of a Complete Integrated Marketing Program

Social media marketing is often viewed as an independent marketing activity, but it is one of the...