Beyond the Comma: The Secret to Better Content Reviews

You’ve just been given some draft content to review. You start reading. So far, it sounds great....

Turning One Piece of Content Into Six

I was at the wrap-up meeting for a white paper we had just finished for a client.

Fashion Content for the Buyer’s Journey

Content marketing works. That’s probably why 91 percent of B2B marketers integrate it into their...

The Power of Writing

A wise man once said that words, like angels, have invisible powers over us. In the digital age,...

The Power a Good Call to Action Brings to Your Writing

A good call to action (CTA) leads a reader to learn more about a product or service by continuing...

Your Marketing Writing and the Best Book for It

Writing is the key to delivering your message to your target audience. It is more obvious in its...