Understanding the Power of Hashtags

In Insights by Jess Pomeroy June 14, 2017

Even though hashtags have been around since 2007, many social media users still misunderstand their true use and effectiveness on various social media platforms. Whether it's for your business or...

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How to Leverage Your Business Facebook Page as a Marketing Tool

In Insights by Amy Chamberlain June 14, 2017

Facebook has once again changed the way business pages can be used. This time, for the best. It is now so much easier to get higher engagement by offering different types of posts.

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3 Things That Tell You It’s Time to Rebrand (or at Least Refresh!)

In Insights by Alex Aragona May 31, 2017

In a previous blog we talked about the difference between a rebrand and a refresh. It’s also important to know when it may be time for either.

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The Components of a Good Marketing Strategy

In Insights by Joe Aragona May 15, 2017

Every good marketing strategy contains a variety of valuable strategic components that lead your business to success.

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The Brand Pillars You Should Always Keep Current

In Insights by Joe Aragona May 10, 2017

If your messaging and positioning or visuals aren't current and are in need of an update, your overall brand suffers.

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3 Cost-Effective Marketing Projects You Should Start Right Now

In Insights by Alex Aragona April 27, 2017

There are effective marketing projects out there that don't break the bank and take minimal effort to start.

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What the Heck Is Integrated Marketing?

In Insights by Joe Aragona April 22, 2017

Integrated marketing is something you hear about a lot.

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Understanding Your Competition Is Crucial for Marketing Success

In Insights by Jess Pomeroy April 18, 2017

Marketing is all about standing out, creating a unique identity for your brand, and communicating the value your brand offers to potential customers. However, all of these things are extremely...

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Messaging and Positioning for Success

In Insights by Joe Aragona April 05, 2017

We’ve all seen it first hand or have been there ourselves.

“What does your company do?” asks the friendly conversation maker.

“Well that’s an interesting question,” responds the businessperson.

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Subtle Design Makes Websites Stand Out

In Insights by Joe Aragona January 09, 2017

Back in 1977, Apple launched the Apple II with the slogan “Simplicity is the ultimate sophistication.” Since then, industrial designers have applied the concept to everything from toasters to...

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