3 Cost-Effective Marketing Projects You Should Start Right Now

In Insights by Alex Aragona April 27, 2017

There are effective marketing projects out there that don't break the bank and take minimal effort to start.

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What the Heck Is Integrated Marketing?

In Insights by Joe Aragona April 22, 2017

Integrated marketing is something you hear about a lot.

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Understanding Your Competition Is Crucial for Marketing Success

In Insights by Jess Pomeroy April 18, 2017

Marketing is all about standing out, creating a unique identity for your brand, and communicating the value your brand offers to potential customers. However, all of these things are extremely...

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Messaging and Positioning for Success

In Insights by Joe Aragona April 05, 2017

We’ve all seen it first hand or have been there ourselves.

“What does your company do?” asks the friendly conversation maker.

“Well that’s an interesting question,” responds the businessperson.

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Subtle Design Makes Websites Stand Out

In Insights by Joe Aragona January 09, 2017

Back in 1977, Apple launched the Apple II with the slogan “Simplicity is the ultimate sophistication.” Since then, industrial designers have applied the concept to everything from toasters to...

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Let's Talk Design and Branding

In Insights by Alex Aragona January 06, 2017

Design is the most visible element of a branding process. It presents a company’s character, personality, and image. When you’re thinking about branding, you’ll want to ensure that your business...

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4 Ways to Keep Your Marketing Content Relevant

In Insights by Brynn Deamer November 25, 2016

Content marketing is built on words. And what the words say must be relevant to your target audience. Consider these writing tips when you’re trying to create relevant marketing content:

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The Power a Good Call to Action Brings to Your Writing

In Insights by Joe Aragona November 09, 2016

A good call to action (CTA) leads a reader to learn more about a product or service by continuing to the next step set out by the writer.

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Your Marketing Writing and the Best Book for It

In Insights by Brynn Deamer November 07, 2016

Writing is the key to delivering your message to your target audience. It is more obvious in its marketing intent than researching, strategizing, or designing.

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Social Media – Part of a Complete Integrated Marketing Program

In Insights by Amy Chamberlain October 20, 2016

Social media marketing is often viewed as an independent marketing activity, but it is one of the most important aspects of a completely integrated marketing program.

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