Even though hashtags have been around since 2007, many social media users still misunderstand their true use and effectiveness on various social media platforms. Whether it's for your business or...

Facebook has once again changed the way business pages can be used. This time, for the best. It is now so much easier to get higher engagement by offering different types of posts.

In a previous blog we talked about the difference between a rebrand and a refresh. It’s also important to know when it may be time for either.

Every good marketing strategy contains a variety of valuable strategic components that lead your business to success.

There are effective marketing projects out there that don't break the bank and take minimal effort to start.

Integrated marketing is something you hear about a lot.

Marketing is all about standing out, creating a unique identity for your brand, and communicating the value your brand offers to potential customers. However, all of these things are extremely...

Back in 1977, Apple launched the Apple II with the slogan “Simplicity is the ultimate sophistication.” Since then, industrial designers have applied the concept to everything from toasters to...

Design is the most visible element of a branding process. It presents a company’s character, personality, and image. When you’re thinking about branding, you’ll want to ensure that your business...

Writing is the key to delivering your message to your target audience. It is more obvious in its marketing intent than researching, strategizing, or designing.