There are a lot of misconceptions about public and media relations.
Keeping people on your website nowadays can be tough. With peoples' attention spans shrinking from the amount of content out there, you'll have less than 15 seconds to capture their attention and cut through the noise to make them want to browse your site.
Websites are the backbone of most marketing programs, often providing potential customers with the information they need to lead them to a sale.
Even though hashtags have been around since 2007, many social media users still misunderstand their true use and effectiveness on various social media platforms. Whether it's for your business or personal account, hashtags are a very powerful content organizer that can ultimately determine how successful you are on social media.
Facebook has once again changed the way business pages can be used. This time, for the best. It is now so much easier to get higher engagement by offering different types of posts.
In a previous blog we talked about the difference between a rebrand and a refresh. It’s also important to know when it may be time for either.
Every good marketing strategy contains a variety of valuable strategic components that lead your business to success.
There are effective marketing projects out there that don't break the bank and take minimal effort to start.
Marketing is all about standing out, creating a unique identity for your brand, and communicating the value your brand offers to potential customers. However, all of these things are extremely hard to achieve if you don't know what you're up against.