Leadership positioning is one of those marketing subjects that generates a lot of attention. A quick internet search will reveal more instructional “how to” content than anyone can possibly read. Unfortunately, some of the content is contradictory. Some of it focuses way too much on tactics and ignores the strategic considerations. And, all of it can cause marketers to lose sight of the forest while focusing on the trees. 

“What KPIs should we be looking at?” is a question I’ve discussed with clients and colleagues. 

A “Glossy” Is Not a Marketing Strategy

There’s No Such Thing as Marketing Bull

The Message Is the Message

A wise man once said that words, like angels, have invisible powers over us. In the digital age, that’s truer than ever before.

With so many brands out there, how do you make yours stand out in the market?

You Are What You Market.

Trade shows present the perfect opportunity to create additional exposure for your brand —Whether it’s to launch and/or demo a new product, maintain face in your market, or to push aggressively for new prospects and leads.

There are a lot of misconceptions about what public relations is. Let’s start with what it isn’t.