Social media marketing is often viewed as an independent marketing activity, but it is one of the most important aspects of a completely integrated marketing program.

Businesses need social media, no matter the size. But we know that.

Unless you have a walk-in storefront, it is likely that your website will be the first point of contact between your business and potential customers. The time between someone landing on your website and deciding to stay on it is limited. So, your website should create a good impression and be informative about your business to keep people on it.

A good call to action (CTA) leads a reader to learn more about a product or service by continuing to the next step set out by the writer.

There are a lot of misconceptions about public and media relations.

Keeping people on your website nowadays can be tough. With peoples' attention spans shrinking from the amount of content out there, you'll have less than 15 seconds to capture their attention and cut through the noise to make them want to browse your site.

 Websites are the backbone of most marketing programs, often providing potential customers with the information they need to lead them to a sale.

Even though hashtags have been around since 2007, many social media users still misunderstand their true use and effectiveness on various social media platforms. Whether it's for your business or personal account, hashtags are a very powerful content organizer that can ultimately determine how successful you are on social media.

Facebook has once again changed the way business pages can be used. This time, for the best. It is now so much easier to get higher engagement by offering different types of posts.

In a previous blog we talked about the difference between a rebrand and a refresh. It’s also important to know when it may be time for either.