There are effective marketing projects out there that don't break the bank and take minimal effort to start.

Integrated marketing is something you hear about a lot.

Marketing is all about standing out, creating a unique identity for your brand, and communicating the value your brand offers to potential customers. However, all of these things are extremely...

Back in 1977, Apple launched the Apple II with the slogan “Simplicity is the ultimate sophistication.” Since then, industrial designers have applied the concept to everything from toasters to...

Design is the most visible element of a branding process. It presents a company’s character, personality, and image. When you’re thinking about branding, you’ll want to ensure that your business...

Writing is the key to delivering your message to your target audience. It is more obvious in its marketing intent than researching, strategizing, or designing.

University flew by. It was easily four of the best years of my life. I met a lot of people, learned a lot of things (inside and outside of the classroom), and uncovered some of my passions as an...

Your social media marketing can be more effective if you take the time to understand your target market. With a little time spent on market research and analysis, you can focus your posts to be...

We get it, research can be boring, but marketing research and analysis is the foundation of an effective marketing program, and you do it every day!

I once suggested that it might be time for a client to give their brand “a bit of a refresh.”