3 Myths You've Been Told About Public and Media Relations

Posted by Joe Aragona on July 26, 2017

Insights, Marketing Strategy

There are a lot of misconceptions about public and media relations.

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3 Tactics to Keep People on Your Website

Posted by Alex Aragona on July 12, 2017

Insights, Design & Creative

Keeping people on your website nowadays can be tough. With peoples' attention spans shrinking from the amount of content out there, you'll have less than 15 seconds to capture their attention and cut through the noise to make them want to browse your site.

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5 Ways to Make Your Website an Effective Marketing Tool

Posted by Brynn Deamer on July 12, 2017

Insights, Design & Creative

 Websites are the backbone of most marketing programs, often providing potential customers with the information they need to lead them to a sale.

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Understanding the Power of Hashtags

Posted by Jess Pomeroy on June 14, 2017

Insights, Marketing Strategy

Even though hashtags have been around since 2007, many social media users still misunderstand their true use and effectiveness on various social media platforms. Whether it's for your business or personal account, hashtags are a very powerful content organizer that can ultimately determine how successful you are on social media.

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How to Leverage Your Business Facebook Page as a Marketing Tool

Posted by Amy Chamberlain on June 14, 2017

Insights, Marketing Strategy

Facebook has once again changed the way business pages can be used. This time, for the best. It is now so much easier to get higher engagement by offering different types of posts.

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3 Things That Tell You It’s Time to Rebrand (or at Least Refresh!)

Posted by Alex Aragona on May 31, 2017

Insights, Design & Creative

In a previous blog we talked about the difference between a rebrand and a refresh. It’s also important to know when it may be time for either.

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The Components of a Good Marketing Strategy

Posted by Joe Aragona on May 15, 2017

Insights, Marketing Strategy

Every good marketing strategy contains a variety of valuable strategic components that lead your business to success.

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3 Cost-Effective Marketing Projects You Should Start Right Now

Posted by Alex Aragona on April 27, 2017

Insights, Marketing Strategy

There are effective marketing projects out there that don't break the bank and take minimal effort to start.

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What the Heck Is Integrated Marketing?

Posted by Joe Aragona on April 22, 2017

Insights

Integrated marketing is something you hear about a lot.

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Understanding Your Competition Is Crucial for Marketing Success

Posted by Jess Pomeroy on April 18, 2017

Insights, Marketing Research & Analysis

Marketing is all about standing out, creating a unique identity for your brand, and communicating the value your brand offers to potential customers. However, all of these things are extremely hard to achieve if you don't know what you're up against.

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