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Notes from the road to Marketing Nirvana - Part 8

5 minute read

1. The Core Benefit of Digital Marketing Think about this: More than half of the world is online,...

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I was at the wrap-up meeting for a white paper we had just finished for a client.

2 minute read

Content marketing works. That’s probably why 91 percent of B2B marketers integrate it into their...

4 minute read

If I were to ask you what analytics is, you’d likely have a different answer from others reading...

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Notes from the road to Marketing Nirvana - Part 7

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Leadership positioning is one of those marketing subjects that generates a lot of attention. A...

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“What KPIs should we be looking at?” is a question I’ve discussed with clients and colleagues.

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Notes from the road to Marketing Nirvana - Part 6

5 minute read