The Difference Between a Rebrand and a Refresh

In Insights by Alex Aragona September 02, 2016

I once suggested that it might be time for a client to give their brand “a bit of a refresh.”

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The Power of Design

In Insights by Alex Aragona May 12, 2016

Harnessing the power of design isn’t simply having an eye for colors that pop, shapes that are visually pleasing, and understanding what grabs someone’s attention. Harnessing the power of design...

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Keep Your Friends Close, But Your Competition Closer

In Insights by Alex Aragona March 29, 2016

“Keep your friends close, but your enemies closer.”

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The Tired Old S.W.O.T. Analysis

In Insights by Alex Aragona February 18, 2016

If I had to do a finger count of how many times I had to create a S.W.O.T. analysis in business school, I may very well need to borrow the hands of every single person reading this article.

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