Social Media – Part of a Complete Integrated Marketing Program

Posted by Amy Chamberlain on August 24, 2017

Insights, Marketing Strategy

Social media marketing is often viewed as an independent marketing activity, but it is one of the most important aspects of a completely integrated marketing program.

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The First Steps to Follow for Social Media Marketing

Posted by Amy Chamberlain on August 22, 2017

Insights, Marketing Strategy

Businesses need social media, no matter the size. But we know that.

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5 Questions Your Website Should Answer About Your Business

Posted by Alex Aragona on August 9, 2017

Insights, Marketing Strategy

Unless you have a walk-in storefront, it is likely that your website will be the first point of contact between your business and potential customers. The time between someone landing on your website and deciding to stay on it is limited. So, your website should create a good impression and be informative about your business to keep people on it.

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The Power a Good Call to Action Brings to Your Writing

Posted by Joe Aragona on August 9, 2017

Insights, Writing & Content

A good call to action (CTA) leads a reader to learn more about a product or service by continuing to the next step set out by the writer.

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3 Myths You've Been Told About Public and Media Relations

Posted by Joe Aragona on July 26, 2017

Insights, Marketing Strategy

There are a lot of misconceptions about public and media relations.

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3 Tactics to Keep People on Your Website

Posted by Alex Aragona on July 12, 2017

Insights, Design & Creative

Keeping people on your website nowadays can be tough. With peoples' attention spans shrinking from the amount of content out there, you'll have less than 15 seconds to capture their attention and cut through the noise to make them want to browse your site.

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5 Ways to Make Your Website an Effective Marketing Tool

Posted by Brynn Deamer on July 12, 2017

Insights, Design & Creative

 Websites are the backbone of most marketing programs, often providing potential customers with the information they need to lead them to a sale.

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Understanding the Power of Hashtags

Posted by Jess Pomeroy on June 14, 2017

Insights, Marketing Strategy

Even though hashtags have been around since 2007, many social media users still misunderstand their true use and effectiveness on various social media platforms. Whether it's for your business or personal account, hashtags are a very powerful content organizer that can ultimately determine how successful you are on social media.

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How to Leverage Your Business Facebook Page as a Marketing Tool

Posted by Amy Chamberlain on June 14, 2017

Insights, Marketing Strategy

Facebook has once again changed the way business pages can be used. This time, for the best. It is now so much easier to get higher engagement by offering different types of posts.

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3 Things That Tell You It’s Time to Rebrand (or at Least Refresh!)

Posted by Alex Aragona on May 31, 2017

Insights, Design & Creative

In a previous blog we talked about the difference between a rebrand and a refresh. It’s also important to know when it may be time for either.

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