Content marketing is built on words. And what the words say must be relevant to your target audience.
You have a limited amount of time to grab your reader's attention, deliver your message, and make it stick — so use it wisely.
Ads need to catch the attention of the audience and draw them in. Otherwise, they get overlooked and they aren’t really doing what they’re supposed to, are they?
Everybody Needs Marketing Sometime
Many businesses aren’t tracking digital marketing data because the reporting and analytics process takes time. And time is money. But whether you’re throwing a boulder into the marketing lake or a pebble, you should track the ripples.
The first five minutes of a sales pitch can be deadly when a potential customer knows NOTHING about your product or service.
If your messaging and positioning or visuals aren't current and are in need of an update, your overall brand suffers.
Social media marketing is often viewed as an independent marketing activity, but it is one of the most important aspects of a completely integrated marketing program.
Businesses need social media, no matter the size. But we know that.
Unless you have a walk-in storefront, it is likely that your website will be the first point of contact between your business and potential customers. The time between someone landing on your website and deciding to stay on it is limited. So, your website should create a good impression and be informative about your business to keep people on it.
A good call to action (CTA) leads a reader to learn more about a product or service by continuing to the next step set out by the writer.
