3 Mindsets to Avoid When Building Brand Perception

Posted by Alex Aragona on November 6, 2017

Insights, Marketing Strategy

Perception is reality — there’s no escaping it.

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Notes From the Road to Marketing Nirvana - Part 2

Posted by Joe Aragona on October 30, 2017

Notes From the Road to Marketing Nirvana

Nobody Cares What You Like

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Messaging and Positioning for Success

Posted by Joe Aragona on October 23, 2017

Insights, Writing & Content

We’ve all seen it first hand or have been there ourselves.

“What does your company do?” asks the friendly conversation maker.

“Well that’s an interesting question,” responds the businessperson.

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Why Advertising Is Not the Same Thing as Marketing

Posted by Alex Aragona on October 16, 2017

Insights, Marketing Strategy

Advertising, on its own, is not marketing — it’s just advertising.

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4 Ways to Keep Your Marketing Content Relevant

Posted by Brynn Deamer on October 9, 2017

Insights, Writing & Content

Content marketing is built on words. And what the words say must be relevant to your target audience.

You have a limited amount of time to grab your reader's attention, deliver your message, and make it stick — so use it wisely.

Consider these writing tips when you’re trying to create relevant marketing content:
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The One Rule of Advertising: It Isn't an Ad If It Doesn't Get Your Attention

Posted by Joe Aragona on October 2, 2017

Insights, Marketing Strategy

Ads need to catch the attention of the audience and draw them in. Otherwise, they get overlooked and they aren’t really doing what they’re supposed to, are they?

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Notes From the Road to Marketing Nirvana - Part 1

Posted by Joe Aragona on September 25, 2017

Notes From the Road to Marketing Nirvana

Everybody Needs Marketing Sometime

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3 Reasons You Should Be Collecting and Analyzing Basic Digital Analytics

Posted by Amy Chamberlain on September 18, 2017

Insights, Marketing Strategy

Many businesses aren’t tracking digital marketing data because the reporting and analytics process takes time. And time is money. But whether you’re throwing a boulder into the marketing lake or a pebble, you should track the ripples.

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Get the Sale — 3 Marketing Tactics That Eliminate the First Five Minutes of a Pitch

Posted by Joe Aragona on September 11, 2017

Insights

The first five minutes of a sales pitch can be deadly when a potential customer knows NOTHING about your product or service.

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The Brand Pillars You Should Always Keep Current

Posted by Joe Aragona on September 4, 2017

Insights, Marketing Strategy

If your messaging and positioning or visuals aren't current and are in need of an update, your overall brand suffers.

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