3 Reasons You Should Be Collecting and Analyzing Basic Digital Analytics

In Insights, Marketing Strategy by Amy Chamberlain September 18, 2017

Many businesses aren’t tracking digital marketing data because the reporting and analytics process takes time. And time is money. But whether you’re throwing a boulder into the marketing lake or a...

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Get the Sale — 3 Marketing Tactics That Eliminate the First Five Minutes of a Pitch

In Insights by Joe Aragona September 11, 2017

The first five minutes of a sales pitch can be deadly when a potential customer knows NOTHING about your product or service.

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The Brand Pillars You Should Always Keep Current

In Insights, Marketing Strategy by Joe Aragona September 04, 2017

If your messaging and positioning or visuals aren't current and are in need of an update, your overall brand suffers.

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Social Media – Part of a Complete Integrated Marketing Program

In Insights, Marketing Strategy by Amy Chamberlain August 24, 2017

Social media marketing is often viewed as an independent marketing activity, but it is one of the most important aspects of a completely integrated marketing program.

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The First Steps to Follow for Social Media Marketing

In Insights, Marketing Strategy by Amy Chamberlain August 22, 2017

Businesses need social media, no matter the size. But we know that.

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5 Questions Your Website Should Answer About Your Business

In Insights, Marketing Strategy by Alex Aragona August 09, 2017

Unless you have a walk-in storefront, it is likely that your website will be the first point of contact between your business and potential customers. The time between someone landing on your...

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The Power a Good Call to Action Brings to Your Writing

In Insights, Writing & Content by Joe Aragona August 09, 2017

A good call to action (CTA) leads a reader to learn more about a product or service by continuing to the next step set out by the writer.

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3 Myths You've Been Told About Public and Media Relations

In Insights, Marketing Strategy by Joe Aragona July 26, 2017

There are a lot of misconceptions about public and media relations.

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3 Tactics to Keep People on Your Website

In Insights, Design & Creative by Alex Aragona July 12, 2017

Keeping people on your website nowadays can be tough. With peoples' attention spans shrinking from the amount of content out there, you'll have less than 15 seconds to capture their attention and...

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5 Ways to Make Your Website an Effective Marketing Tool

In Insights, Design & Creative by Brynn Deamer July 12, 2017

 Websites are the backbone of most marketing programs, often providing potential customers with the information they need to lead them to a sale.

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