It’s Not a Lead If You Don’t Do Something With It

Not Everyone’s a Writer 

You’ve just been given some draft content to review. You start reading.

So far, it sounds great. But suddenly, you stop reading. Something terrible has happened. There’s a comma, and you’re not sure if it’s needed. 

Today’s marketers have a variety of tools to position and promote a company, product, or service. But if marketing and sales efforts are not aligned, market success cannot be achieved. 

You Get the PR You Deserve

1. The Core Benefit of Digital Marketing

Think about this: 

More than half of the world is online, 53% is mobile, and the digital economy is valued at more than $3 trillion¹ — these figures are growing daily. 

I was at the wrap-up meeting for a white paper we had just finished for a client.

Content marketing works. 

That’s probably why 91 percent of B2B marketers integrate it into their programs.¹ 

If I were to ask you what analytics is, you’d likely have a different answer from others reading this article.

The Case Study to End All Case Studies