Perception is reality — there’s no escaping it.

Nobody Cares What You Like

We’ve all seen it first hand or have been there ourselves.

“What does your company do?” asks the friendly conversation maker.

“Well that’s an interesting question,” responds the businessperson.

Advertising, on its own, is not marketing — it’s just advertising.

Content marketing is built on words. And what the words say must be relevant to your target audience.

You have a limited amount of time to grab your reader's attention, deliver your message, and make it stick — so use it wisely.

Consider these writing tips when you’re trying to create relevant marketing content:

Ads need to catch the attention of the audience and draw them in. Otherwise, they get overlooked and they aren’t really doing what they’re supposed to, are they?

Everybody Needs Marketing Sometime

Many businesses aren’t tracking digital marketing data because the reporting and analytics process takes time. And time is money. But whether you’re throwing a boulder into the marketing lake or a pebble, you should track the ripples.

The first five minutes of a sales pitch can be deadly when a potential customer knows NOTHING about your product or service.

If your messaging and positioning or visuals aren't current and are in need of an update, your overall brand suffers.