The First Steps to Follow for Social Media Marketing

In Insights, Marketing Strategy by Amy Chamberlain August 22, 2017

Businesses need social media, no matter the size. But we know that.

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5 Questions Your Website Should Answer About Your Business

In Insights, Marketing Strategy by Alex Aragona August 09, 2017

Unless you have a walk-in storefront, it is likely that your website will be the first point of contact between your business and potential customers. The time between someone landing on your...

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The Power a Good Call to Action Brings to Your Writing

In Insights, Writing & Content by Joe Aragona August 09, 2017

A good call to action (CTA) leads a reader to learn more about a product or service by continuing to the next step set out by the writer.

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3 Myths You've Been Told About Public and Media Relations

In Insights, Marketing Strategy by Joe Aragona July 26, 2017

There are a lot of misconceptions about public and media relations.

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3 Tactics to Keep People on Your Website

In Insights, Design & Creative by Alex Aragona July 12, 2017

Keeping people on your website nowadays can be tough. With peoples' attention spans shrinking from the amount of content out there, you'll have less than 15 seconds to capture their attention and...

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5 Ways to Make Your Website an Effective Marketing Tool

In Insights, Design & Creative by Brynn Deamer July 12, 2017

 Websites are the backbone of most marketing programs, often providing potential customers with the information they need to lead them to a sale.

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Understanding the Power of Hashtags

In Insights, Marketing Strategy by Jess Pomeroy June 14, 2017

Even though hashtags have been around since 2007, many social media users still misunderstand their true use and effectiveness on various social media platforms. Whether it's for your business or...

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How to Leverage Your Business Facebook Page as a Marketing Tool

In Insights, Marketing Strategy by Amy Chamberlain June 14, 2017

Facebook has once again changed the way business pages can be used. This time, for the best. It is now so much easier to get higher engagement by offering different types of posts.

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3 Things That Tell You It’s Time to Rebrand (or at Least Refresh!)

In Insights, Design & Creative by Alex Aragona May 31, 2017

In a previous blog we talked about the difference between a rebrand and a refresh. It’s also important to know when it may be time for either.

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The Components of a Good Marketing Strategy

In Insights, Marketing Strategy by Joe Aragona May 15, 2017

Every good marketing strategy contains a variety of valuable strategic components that lead your business to success.

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