Notes From the Road to Marketing Nirvana - Part 10
Notes From the Road to Marketing Nirvana - Part 9
Beyond the Comma: The Secret to Better Content Reviews
You’ve just been given some draft content to review. You start reading.
So far, it sounds great. But suddenly, you stop reading. Something terrible has happened. There’s a comma, and you’re not sure if it’s needed.
4 Considerations When Aligning Marketing and Sales for Success
Today’s marketers have a variety of tools to position and promote a company, product, or service. But if marketing and sales efforts are not aligned, market success cannot be achieved.
Notes From the Road to Marketing Nirvana - Part 8
3 Must-Understand Concepts for Success With Your Company’s Digital Marketing
1. The Core Benefit of Digital Marketing
Think about this:
More than half of the world is online, 53% is mobile, and the digital economy is valued at more than $3 trillion1 — these figures are growing daily.
Turning One Piece of Content Into Six
Fashion Content for the Buyer’s Journey
Content marketing works.
That’s probably why 91 percent of B2B marketers integrate it into their programs.1
Marketing Analytics Is About Action — Not Just Reporting
If I were to ask you what analytics is, you’d likely have a different answer from others reading this article.