4 Ways to Keep Your Marketing Content Relevant

Posted by Brynn Deamer on October 9, 2017

Insights, Writing & Content

Content marketing is built on words. And what the words say must be relevant to your target audience.

You have a limited amount of time to grab your reader's attention, deliver your message, and make it stick — so use it wisely.

Consider these writing tips when you’re trying to create relevant marketing content:
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The One Rule of Advertising: It Isn't an Ad If It Doesn't Get Your Attention

Posted by Joe Aragona on October 2, 2017

Insights, Marketing Strategy

Ads need to catch the attention of the audience and draw them in. Otherwise, they get overlooked and they aren’t really doing what they’re supposed to, are they?

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Notes From the Road to Marketing Nirvana - Part 1

Posted by Joe Aragona on September 25, 2017

Notes From the Road to Marketing Nirvana

Everybody Needs Marketing Sometime

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3 Reasons You Should Be Collecting and Analyzing Basic Digital Analytics

Posted by Amy Chamberlain on September 18, 2017

Insights, Marketing Strategy

Many businesses aren’t tracking digital marketing data because the reporting and analytics process takes time. And time is money. But whether you’re throwing a boulder into the marketing lake or a pebble, you should track the ripples.

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Get the Sale — 3 Marketing Tactics That Eliminate the First Five Minutes of a Pitch

Posted by Joe Aragona on September 11, 2017

Insights

The first five minutes of a sales pitch can be deadly when a potential customer knows NOTHING about your product or service.

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The Brand Pillars You Should Always Keep Current

Posted by Joe Aragona on September 4, 2017

Insights, Marketing Strategy

If your messaging and positioning or visuals aren't current and are in need of an update, your overall brand suffers.

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Social Media – Part of a Complete Integrated Marketing Program

Posted by Amy Chamberlain on August 24, 2017

Insights, Marketing Strategy

Social media marketing is often viewed as an independent marketing activity, but it is one of the most important aspects of a completely integrated marketing program.

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The First Steps to Follow for Social Media Marketing

Posted by Amy Chamberlain on August 22, 2017

Insights, Marketing Strategy

Businesses need social media, no matter the size. But we know that.

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5 Questions Your Website Should Answer About Your Business

Posted by Alex Aragona on August 9, 2017

Insights, Marketing Strategy

Unless you have a walk-in storefront, it is likely that your website will be the first point of contact between your business and potential customers. The time between someone landing on your website and deciding to stay on it is limited. So, your website should create a good impression and be informative about your business to keep people on it.

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The Power a Good Call to Action Brings to Your Writing

Posted by Joe Aragona on August 9, 2017

Insights, Writing & Content

A good call to action (CTA) leads a reader to learn more about a product or service by continuing to the next step set out by the writer.

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