Many businesses aren’t tracking digital marketing data because the reporting and analytics process takes time. And time is money. But whether you’re throwing a boulder into the marketing lake or a...

The first five minutes of a sales pitch can be deadly when a potential customer knows NOTHING about your product or service.

If your messaging and positioning or visuals aren't current and are in need of an update, your overall brand suffers.

Social media marketing is often viewed as an independent marketing activity, but it is one of the most important aspects of a completely integrated marketing program.

Businesses need social media, no matter the size. But we know that.

Unless you have a walk-in storefront, it is likely that your website will be the first point of contact between your business and potential customers. The time between someone landing on your...

A good call to action (CTA) leads a reader to learn more about a product or service by continuing to the next step set out by the writer.

There are a lot of misconceptions about public and media relations.

Keeping people on your website nowadays can be tough. With peoples' attention spans shrinking from the amount of content out there, you'll have less than 15 seconds to capture their attention and...

 Websites are the backbone of most marketing programs, often providing potential customers with the information they need to lead them to a sale.