You’ve just been given some draft content to review. You start reading.
So far, it sounds great. But suddenly, you stop reading. Something terrible has happened. There’s a comma, and you’re not sure if it’s needed.
Today’s marketers have a variety of tools to position and promote a company, product, or service. But if marketing and sales efforts are not aligned, market success cannot be achieved.
1. The Core Benefit of Digital Marketing
Think about this:
More than half of the world is online, 53% is mobile, and the digital economy is valued at more than $3 trillion1 — these figures are growing daily.
I was at the wrap-up meeting for a white paper we had just finished for a client.
Content marketing works.
That’s probably why 91 percent of B2B marketers integrate it into their programs.1
If I were to ask you what analytics is, you’d likely have a different answer from others reading this article.
The Case Study to End All Case Studies
Leadership positioning is one of those marketing subjects that generates a lot of attention. A quick internet search will reveal more instructional “how to” content than anyone can possibly read. Unfortunately, some of the content is contradictory. Some of it focuses way too much on tactics and ignores the strategic considerations. And, all of it can cause marketers to lose sight of the forest while focusing on the trees.
