Notes From the Road to Marketing Nirvana - Part 9

Posted by Joe Aragona on November 26, 2018

Insights, Notes From the Road to Marketing Nirvana

Not Everyone’s a Writer 

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Beyond the Comma: The Secret to Better Content Reviews

Posted by Kathy Pendergast on November 21, 2018

Insights, Writing & Content

You’ve just been given some draft content to review. You start reading.

So far, it sounds great. But suddenly, you stop reading. Something terrible has happened. There’s a comma, and you’re not sure if it’s needed. 

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4 Considerations When Aligning Marketing and Sales for Success

Posted by Amy Chamberlain on November 5, 2018

Insights, Marketing Strategy

Today’s marketers have a variety of tools to position and promote a company, product, or service. But if marketing and sales efforts are not aligned, market success cannot be achieved. 

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Notes From the Road to Marketing Nirvana - Part 8

Posted by Joe Aragona on October 19, 2018

Insights, Notes From the Road to Marketing Nirvana

You Get the PR You Deserve

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3 Must-Understand Concepts for Success With Your Company’s Digital Marketing

Posted by Callum Inglis on October 12, 2018

Insights, Marketing Strategy

1. The Core Benefit of Digital Marketing

Think about this: 

More than half of the world is online, 53% is mobile, and the digital economy is valued at more than $3 trillion1 — these figures are growing daily. 

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Turning One Piece of Content Into Six

Posted by Alex Aragona on September 27, 2018

Insights, Writing & Content

I was at the wrap-up meeting for a white paper we had just finished for a client.

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Fashion Content for the Buyer’s Journey

Posted by Alex Aragona on September 14, 2018

Insights, Writing & Content

Content marketing works. 

That’s probably why 91 percent of B2B marketers integrate it into their programs.1 

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Marketing Analytics Is About Action — Not Just Reporting

Posted by Callum Inglis on September 3, 2018

Insights, Marketing Research & Analysis

If I were to ask you what analytics is, you’d likely have a different answer from others reading this article.

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Notes From the Road to Marketing Nirvana - Part 7

Posted by Joe Aragona on June 4, 2018

Notes From the Road to Marketing Nirvana

The Case Study to End All Case Studies

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Positioning for Leadership

Posted by Alex Aragona on May 21, 2018

Insights, Marketing Research & Analysis

Leadership positioning is one of those marketing subjects that generates a lot of attention. A quick internet search will reveal more instructional “how to” content than anyone can possibly read. Unfortunately, some of the content is contradictory. Some of it focuses way too much on tactics and ignores the strategic considerations. And, all of it can cause marketers to lose sight of the forest while focusing on the trees. 

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