Why Advertising Is Not the Same Thing as Marketing

In Insights by Alex Aragona October 16, 2017

Advertising, on its own, is not marketing — it’s just advertising.

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4 Ways to Keep Your Marketing Content Relevant

In Insights by Brynn Deamer October 09, 2017

Content marketing is built on words. And what the words say must be relevant to your target audience.

You have a limited amount of time to grab your reader's attention, deliver your message, and...

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The One Rule of Advertising: It Isn't an Ad If It Doesn't Get Your Attention

In Insights by Joe Aragona October 02, 2017

Ads need to catch the attention of the audience and draw them in. Otherwise, they get overlooked and they aren’t really doing what they’re supposed to, are they?

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Notes From the Road to Marketing Nirvana - Part 1

In Notes From the Road to Marketing Nirvana by Joe Aragona September 25, 2017

Everybody Needs Marketing Sometime

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3 Reasons You Should Be Collecting and Analyzing Basic Digital Analytics

In Insights by Amy Chamberlain September 18, 2017

Many businesses aren’t tracking digital marketing data because the reporting and analytics process takes time. And time is money. But whether you’re throwing a boulder into the marketing lake or a...

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Get the Sale — 3 Marketing Tactics That Eliminate the First Five Minutes of a Pitch

In Insights by Joe Aragona September 11, 2017

The first five minutes of a sales pitch can be deadly when a potential customer knows NOTHING about your product or service.

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The Brand Pillars You Should Always Keep Current

In Insights by Joe Aragona September 04, 2017

If your messaging and positioning or visuals aren't current and are in need of an update, your overall brand suffers.

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Social Media – Part of a Complete Integrated Marketing Program

In Insights by Amy Chamberlain August 24, 2017

Social media marketing is often viewed as an independent marketing activity, but it is one of the most important aspects of a completely integrated marketing program.

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The First Steps to Follow for Social Media Marketing

In Insights by Amy Chamberlain August 22, 2017

Businesses need social media, no matter the size. But we know that.

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5 Questions Your Website Should Answer About Your Business

In Insights by Alex Aragona August 09, 2017

Unless you have a walk-in storefront, it is likely that your website will be the first point of contact between your business and potential customers. The time between someone landing on your...

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