Back in 1977, Apple launched the Apple II with the slogan “Simplicity is the ultimate sophistication.” Since then, industrial designers have applied the concept to everything from toasters to smartphones.
Design is the most visible element of a branding process. It presents a company’s character, personality, and image. When you’re thinking about branding, you’ll want to ensure that your business is using the benefits of an effective design to create the right image.
Writing is the key to delivering your message to your target audience. It is more obvious in its marketing intent than researching, strategizing, or designing.
University flew by. It was easily four of the best years of my life. I met a lot of people, learned a lot of things (inside and outside of the classroom), and uncovered some of my passions as an individual, such as photography, beach bonfires, marketing communications, and eating pizza after 2:00 a.m.
Your social media marketing can be more effective if you take the time to understand your target market. With a little time spent on market research and analysis, you can focus your posts to be more in tune with the changing needs of your target audience.
We get it, research can be boring, but marketing research and analysis is the foundation of an effective marketing program, and you do it every day!
Harnessing the power of design isn’t simply having an eye for colors that pop, shapes that are visually pleasing, and understanding what grabs someone’s attention. Harnessing the power of design is understanding that the process of creating visually stimulating concepts and producing them is part of creating a larger framework that ensures your key messages are delivered to your target audience.