Why an Internship Was Exactly What I Needed

In Culture by Jess Pomeroy October 17, 2016

University flew by. It was easily four of the best years of my life. I met a lot of people, learned a lot of things (inside and outside of the classroom), and uncovered some of my passions as an...

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Understand Social Media Analytics

In Insights, Marketing Research & Analysis by Amy Chamberlain September 15, 2016

Your social media marketing can be more effective if you take the time to understand your target market. With a little time spent on market research and analysis, you can focus your posts to be...

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Make Research and Analysis the First Step in Your Marketing Process

In Insights, Marketing Research & Analysis by Jess Pomeroy September 12, 2016

We get it, research can be boring, but marketing research and analysis is the foundation of an effective marketing program, and you do it every day!

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The Difference Between a Rebrand and a Refresh

In Insights, Design & Creative by Alex Aragona September 02, 2016

I once suggested that it might be time for a client to give their brand “a bit of a refresh.”

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The Power of Design

In Insights, Design & Creative by Alex Aragona May 12, 2016

Harnessing the power of design isn’t simply having an eye for colors that pop, shapes that are visually pleasing, and understanding what grabs someone’s attention. Harnessing the power of design...

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Keep Your Friends Close, But Your Competition Closer

In Insights, Marketing Research & Analysis by Alex Aragona March 29, 2016

“Keep your friends close, but your enemies closer.”

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The Tired Old S.W.O.T. Analysis

In Insights, Marketing Research & Analysis by Alex Aragona February 18, 2016

If I had to do a finger count of how many times I had to create a S.W.O.T. analysis in business school, I may very well need to borrow the hands of every single person reading this article.

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