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Nobody Cares What You Like

Notes from the road to Marketing Nirvana - Part 2

Why Advertising Is Not the Same Thing as Marketing

Advertising, on its own, is not marketing — it’s just advertising.

4 Ways to Keep Your Marketing Content Relevant

Content marketing is built on words. And what the words say must be relevant to your target...

The One Rule of Advertising: It Isn't an Ad If It Doesn't Get Your Attention

Ads need to catch the attention of the audience and draw them in. Otherwise, they get overlooked...

Everybody Needs Marketing Sometime

Notes from the road to Marketing Nirvana - Part 1

3 Reasons You Should Be Collecting and Analyzing Basic Digital Analytics

Many businesses aren’t tracking digital marketing data because the reporting and analytics process...

Get the Sale — 3 Marketing Tactics That Eliminate the First Five Minutes of a Pitch

The first five minutes of a sales pitch can be deadly when a potential customer knows NOTHING about...

Social Media – Part of a Complete Integrated Marketing Program

Social media marketing is often viewed as an independent marketing activity, but it is one of the...

The First Steps to Follow for Social Media Marketing

Businesses need social media, no matter the size. But we know that.