Blog

Your Marketing Strategy Should Use Multiple Channels

It’s hard to believe that some B2B businesses today are not making use of all the marketing...

You're on Page One, But How Does Your Voice Compare?

As far as SEO goes, there’s a wealth of business intelligence that can help you optimize your...

How to Determine When You Need a White Paper

A white paper is a great way to share your company’s insights and expertise on an important topic...

Two Brand Pillars You Should Always Keep Fresh

Branding or re-branding a company takes a lot of time and effort. When done properly, it’s a...

3 Ways to Criticize Your Own Marketing Strategy — And Why You Should

Someone once said: “I could spend one million dollars on marketing, but that would be one million...

It’s Time to Have a Serious Look at Your Competitor’s Marketing — Here’s Why

We live in an imperfect world, and that means we can only have imperfect information. So, there is...

Are We on the Same Marketing Planet?

Notes from the road to Marketing Nirvana - Part 12 True story.

How You Communicate Every Day Is Branding

The COVID-19 pandemic has forced us all to adjust the way we conduct business. In the new normal,...

There’s More to Social Media Marketing Than Social Media

Notes from the road to Marketing Nirvana - Part 11 True story.

Marketing Personalization Generates More Quality Leads

Marketers are always asking themselves the age-old question: "How do I generate more leads?" ...

Your Content Marketing Needs a Message House

Content marketing is a major focus for business-to-business marketers everywhere. Articles, blogs,...

The Role of a Creative Director in Your Marketing Process

One of the questions we get quite often is “What exactly does a creative director do?” That’s...

Instagram Can Be a B2B Marketing Tool

Many B2B marketers stick to tried and true social marketing platforms. Typically, marketing efforts...

Don't Accidentally Forget About Your Customer

The title of this blog might be a bit off-putting to some! Many will immediately think “We don’t...

Your SEO Strategy Should Be Readable by Machines and Humans

Marketing in a digital world continues to be more complex. Marketers must integrate a number of...

Why Great Marketing Content Takes so Much More Than Great Writing

The thing about writing is that almost everyone can do it to one degree or another. And they’ve...

Marketing Data and Tools Are Important, But Content Is Still King

Like everything else, marketing has evolved over the last 10 years. In some ways, the marketing...

Aragona Agency Lands Three 2020 Summit Creative Awards

Strategy outlines what a marketing program will do, tactics deal with how the strategy will be...

How It Happens: A Q&A With QA

Sometimes the inner workings of an agency can seem mysterious. So, we thought, why not change that...

Marketing Automation Is Great, But It Requires Balance

What tasks take up the majority of a marketer’s typical work day? For most, it’s the seemingly...

Selfies Don’t Drive Results

Let’s get right to the point. Your personal social media profiles can be leveraged to achieve...

E-Newsletters Aren't Essays

Most B2B companies know the importance of having a properly executed digital marketing strategy...

If You’re Only Using One Kind of Email and Campaign, You’re Doing It Wrong

Email marketing reigns as one of the supreme tools in marketing, even to this day, which we’ve...

Brands Must Have Personalities Online

A few weeks ago, we posted a blog that was ultimately about people making their business social...

Email Marketing Is Not Dead

When it comes to marketing, many people have opinions about the death or imminent death of an...

Marketing Automation: Is It Worth It?

Marketing automation tactics are some of the most useful tools marketers have at their disposal....

How Does Your Voice Compare?

Today, there’s no shortage of data being collected, cleaned, and analyzed. The question isn’t what...

Social Media Is Also a Design Project

Most companies know that social media marketing is now mandatory to some degree — regardless of...

When Not to Write a White Paper

We love anything to do with tech. We love writing white papers. However, we don’t always love the...

A Five-Step Refresher on SEO Basics

Search engine optimization (SEO) is one of those areas of marketing that still scares quite a few...

3 Types of Lead Captures and How to Act on Them

Your social media and digital marketing strategies provide a great way to get potential leads to...

4 Insights Competitive Marketing Intelligence Provides That Your Strategy Can’t Go Without

When we get into conversations about competitive marketing intelligence with our clients, they’ll...

It’s Not a Lead If You Don’t Do Something With It

Notes from the road to Marketing Nirvana - Part 10

Not Everyone’s a Writer

Notes from the road to Marketing Nirvana - Part 9

Beyond the Comma: The Secret to Better Content Reviews

You’ve just been given some draft content to review. You start reading. So far, it sounds great....

4 Considerations When Aligning Marketing and Sales for Success

Today’s marketers have a variety of tools to position and promote a company, product, or service....

You Get the PR You Deserve

Notes from the road to Marketing Nirvana - Part 8

3 Must-Understand Concepts for Success With Your Company’s Digital Marketing

1. The Core Benefit of Digital Marketing Think about this: More than half of the world is online,...

Turning One Piece of Content Into Six

I was at the wrap-up meeting for a white paper we had just finished for a client.

Fashion Content for the Buyer’s Journey

Content marketing works. That’s probably why 91 percent of B2B marketers integrate it into their...

Marketing Analytics Is About Action — Not Just Reporting

If I were to ask you what analytics is, you’d likely have a different answer from others reading...

The Case Study to End All Case Studies

Notes from the road to Marketing Nirvana - Part 7

Positioning for Leadership

Leadership positioning is one of those marketing subjects that generates a lot of attention. A...

Metrics Are Not KPIs

“What KPIs should we be looking at?” is a question I’ve discussed with clients and colleagues.

A "Glossy" Is Not A Marketing Strategy

Notes from the road to Marketing Nirvana - Part 6

There’s No Such Thing as Marketing Bull

Notes from the road to Marketing Nirvana - Part 5

Aragona Agency Brings Home Three 2018 Summit Marketing Effectiveness Awards

In our business, the reward for a job well done is a happy client. But, every now and then it’s...

The Message Is the Message

Notes from the road to Marketing Nirvana - Part 4

The Power of Writing

A wise man once said that words, like angels, have invisible powers over us. In the digital age,...

How to Make Your Brand Stand Out

With so many brands out there, how do you make yours stand out in the market?

You Are What You Market

Notes from the road to Marketing Nirvana - Part 3

How to Create the Right Impression at a Trade Show

Trade shows present the perfect opportunity to create additional exposure for your brand —Whether...

The Power of Public Relations

There are a lot of misconceptions about what public relations is. Let’s start with what it isn’t.

3 Mindsets to Avoid When Building Brand Perception

Perception is reality — there’s no escaping it.

Nobody Cares What You Like

Notes from the road to Marketing Nirvana - Part 2

Why Advertising Is Not the Same Thing as Marketing

Advertising, on its own, is not marketing — it’s just advertising.

4 Ways to Keep Your Marketing Content Relevant

Content marketing is built on words. And what the words say must be relevant to your target...

The One Rule of Advertising: It Isn't an Ad If It Doesn't Get Your Attention

Ads need to catch the attention of the audience and draw them in. Otherwise, they get overlooked...

Everybody Needs Marketing Sometime

Notes from the road to Marketing Nirvana - Part 1

3 Reasons You Should Be Collecting and Analyzing Basic Digital Analytics

Many businesses aren’t tracking digital marketing data because the reporting and analytics process...

Get the Sale — 3 Marketing Tactics That Eliminate the First Five Minutes of a Pitch

The first five minutes of a sales pitch can be deadly when a potential customer knows NOTHING about...

Social Media – Part of a Complete Integrated Marketing Program

Social media marketing is often viewed as an independent marketing activity, but it is one of the...

The First Steps to Follow for Social Media Marketing

Businesses need social media, no matter the size. But we know that.

5 Questions Your Website Should Answer About Your Business

Unless you have a walk-in storefront, it is likely that your website will be the first point of...

The Power a Good Call to Action Brings to Your Writing

A good call to action (CTA) leads a reader to learn more about a product or service by continuing...

3 Myths You've Been Told About Public and Media Relations

There are a lot of misconceptions about public and media relations.

3 Tactics to Keep People on Your Website

Keeping people on your website nowadays can be tough. With peoples' attention spans shrinking from...

5 Ways to Make Your Website an Effective Marketing Tool

Websites are the backbone of most marketing programs, often providing potential customers with the...

How to Leverage Your Business Facebook Page as a Marketing Tool

Facebook has once again changed the way business pages can be used. This time, for the best. It is...

Understanding the Power of Hashtags

Even though hashtags have been around since 2007, many social media users still misunderstand their...

3 Things That Tell You It’s Time to Rebrand (or at Least Refresh!)

In a previous blog we talked about the difference between a rebrand and a refresh. It’s also...

3 Cost-Effective Marketing Projects You Should Start Right Now

There are effective marketing projects out there that don't break the bank and take minimal effort...

Understanding Your Competition Is Crucial for Marketing Success

Marketing is all about standing out, creating a unique identity for your brand, and communicating...

Subtle Design Makes Websites Stand Out

Back in 1977, Apple launched the Apple II with the slogan “Simplicity is the ultimate...

Let's Talk Design and Branding

Design is the most visible element of a branding process. It presents a company’s character,...

Your Marketing Writing and the Best Book for It

Writing is the key to delivering your message to your target audience. It is more obvious in its...

Why an Internship Was Exactly What I Needed

University flew by. It was easily four of the best years of my life. I met a lot of people, learned...

Understand Social Media Analytics

Your social media marketing can be more effective if you take the time to understand your target...

Make Research and Analysis the First Step in Your Marketing Process

We get it, research can be boring, but marketing research and analysis is the foundation of an...

The Difference Between a Rebrand and a Refresh

I once suggested that it might be time for a client to give their brand “a bit of a refresh.”

The Power of Design

Harnessing the power of design isn’t simply having an eye for colors that pop, shapes that are...

The Tired Old S.W.O.T. Analysis

If I had to do a finger count of how many times I had to create a S.W.O.T. analysis in business...